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About content26

Search-Optimized Content on All the Leading Online Retailers

Content26 has been a global leader in search-optimized content development for more than a decade, providing unparalleled expertise in product-page content for Amazon and other leading online marketplaces. We act as a trusted partner to our clients, developing and managing the ecommerce advertising and content strategies of many of the world’s most recognizable brands.

We make it easy and affordable for consumer brands with extensive product catalogues to publish enhanced product pages across their most important online retail channels. You’ll find content26 product pages on all leading online marketplaces, including Amazon, Walmart, Staples, and Target.

content26 creates product pages on Amazon, Walmart, and Target

Creating Product Pages for Consumer Brands

Content26 has produced ecommerce content for over 650 Consumer Brands across a wide range of industries and product lines. Our clients include world-renowned brands such as Philips, Newell-Rubbermaid, Unilever, Samsung, SanDisk, and many more. Our content has helped our customers reinforce branding and create a rich shopping experience across their main online retail channels.

Whether you’re a start-up or an international brand, your products need leading-edge content creation and management. We will work closely with your team to find an affordable, comprehensive ecommerce solution designed and executed especially for you.

content26's clients include Graco, Gerber, Intel, Sandisk, Energizer, Kohler, Unilever, Philips Sonicare, Quaker, Clorox, Lego, Hasbro, and many more


Tony Martinelli

Tony Martinelli – Founding Partner | CEO

Tony has spent the past decade expanding and developing comprehensive content merchandising solutions for manufacturers and retailers. He is a driven, entrepreneurial thinker with executive-level management experience, business development expertise, and a record of successfully growing revenue while captaining core strategies, developing new services, and expanding critical functions in the ecommerce content industry. Tony is a Whitman College graduate with a background in linguistics, logistics/statistics, and financial analysis.


Mark White

Mark White – Founding Partner | President

Mark has over 15 years of experience in online content development and management. His career includes stints as a journalist, a managing editor of an early e-book adopter, and a publisher of literary works in translation. As a founding partner of content26, he has been responsible for the company’s strategic partnerships and has overseen the development of services and processes since the company’s inception. He has spoken at Cleveland Research Company Ecommerce Forum, My Digital Shelf Online and Digital Grocery Summit, and Gilbane Digital Content Conference.

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Content26 team at the mariners game
Rugrat party at content26
content26 Team Event

content26 planting decoration
Danial and Daljeet at content26 House Warming Party
Paige serving the morning fruit smoothie

Entrance at content26 office
Dave at the 2011 content26 Photo Outing Event

Content26 is close to Pike Place Market.

Are you interested in joining our team? Visit our Jobs page for a listing of our available positions.


Audrey Hepburn

Audrey Hepburn

Audrey Hepburn (nèe Gary Busey) recently retired from her position as content26′s official mascot when, during one of the company’s annual cleaning sessions, her dried spittle was discovered on all of the printer cables, Cat5 wires, and surge protectors. A lifelong lover of all things that squeak, this overweight Pomeranian currently resides on a 15,000-square-foot lot in suburban Washington with an old black cat who can easily dismantle her nose from her face, two children who think she runs on batteries, a woman who once read a news account of an Australian Pomeranian who ate a baby, and a large man who shears her fur several times a year for his children’s Christmas stockings.



Buna was a dirty little puppy walking in the middle of the streets of Addis Ababa, Ethiopia, when she was picked up and brought to an American home. She stared death in the face many times, but no car or rat poison could best her. It took her some time to get used to eating dog food instead of rocks and dirt, but after six years, she’s acclimated to a more American diet of Big Macs and KFC Double Downs. She visits content26 occasionally, but finds the paparazzi downtown to be “a bit invasive.”

Jake Pataki

Jake Pataki

Jake is a five-year-old Smooth Coat Collie/Saluki mix and currently holds the title of Official content26 Mascot. Raised in the Tennessee backwoods, Jake comes from a troubled background where he was mistreated by his owners. But happily he was rescued and placed in a good home in Seattle. It is rumored that he was twice named “West Coast Canine Magazine Dog of the Year,” is a classically trained concert violinist, and barks fluent Portuguese. But all sites purporting those rumors were removed in the most recent Google algorithm updates. He is also the reason why content26 has half-chewed bones scattered throughout the office and why all UPS drivers are forced to sign waivers before entering the building.

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