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Guide to Amazon A+ Content Requirements
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How to Sell on Costco.com

Posted by on December 15, 2014

Last week, we looked at Costco’s place in the online marketplace ecosystem and at what makes the online retailer worthwhile. Today, we’ll look more closely at how you...

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You Should Be Selling on Costco.com

Posted by on December 8, 2014

Costco.com is a recent entry to the online marketplace arena, particularly compared to relative veterans such as their Seattle neighbor, Amazon. While not yet a top online retailer,...

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Hook Spearfishers and Netcasters with Your Product Pages

Posted by on November 24, 2014

Spearfishers and netcasters search and interact with product information differently, but both are on the consumer decision journey and therefore ready to convert if they find...

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Avoid the Telephone Game with Content Blueprinting

Posted by on November 13, 2014

Remember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the...

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Increase Conversion by Flaunting Your Style Guide

Posted by on November 5, 2014

Most of us have had this experience. You’re reading a company’s site, perhaps even diving into a product page for deeper information. You’re beginning to consider giving...

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Amazon Vendor Central Template

The content26 Guide to Amazon A+ Requirements [SlideShare]

Posted by on October 27, 2014

Amazon has held the prize for most complicated product content requirements for some years now. (Although Costco is giving them a run for their money lately. But we’ll...

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How Good Grammar Wins the Sale

Posted by on October 22, 2014

Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in which case it is as natural as breathing)....

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LavaCon 2014 Summary: Content Matters

Posted by on October 20, 2014

Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central Portland. content26 got to come along...

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  • Question of the Week

    Prediction: What option will replace Amazon Vendor Central modules in a year?

    The new modules will present an abbreviated product story with "learn more" buttons that entice the shopper to click in order to read the longer treatment of certain features on the product page. This way, Amazon can gather better data about what features/benefits users are most interested in.

    Dave McCaul
    Project lead, content26

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