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Intelligent Content: Adapt or Get Left Behind

Posted by on March 25, 2015

I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of content we create every day:...

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SXSW Interactive: How to Prepare for the Retail Revolution

Posted by on March 23, 2015

Content26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film Festivals come to a close, we’re still mulling over...

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Interview

ROI, Chunking, and Other Content Marketing Affairs: Interview

Posted by on March 18, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content for online retailers. For the purposes...

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Why Do Omnichannel [Link Roundup]

Posted by on March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high. Developing good content for multiple shopping...

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Misty Weaver

Product Page Credibility, Information & Design: Interview

Posted by on March 9, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content for online retailers. For the purposes...

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bram-wessel

The Customer Model of IA & Content Strategy: Interview

Posted by on March 4, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content for online retailers. For the purposes...

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Treasure Awaits You in Amazon Europe

Posted by on February 25, 2015

You may know by now that Amazon Europe sites started offering Vendor Central modules at the beginning of this year. We put together this charming graphic, along with a checklist,...

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Get Ready to Create Amazon EU Content [Quiz & Checklist]

Posted by on February 18, 2015

Are you considering adding Amazon A+ content to your European product pages? It’s a great idea. Amazon’s European sales already exceed $15 billion annually, and they’re...

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