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The Ins and Outs of Amazon-Built Content [Slideshow]

Posted by on July 29, 2014

Occasionally we hear complaints from our customers that Amazon’s self-service templates are too restrictive. The Vendor Central templates offer limited design options,...

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Battling Choice Overload for a Better Shopping Experience

Posted by on July 28, 2014

I’m one of those people who tend to disassociate in the face of abundance. If I was a superhero, “too many choices” might be my kryptonite. Turns out I’m...

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Content Merchandising Roundup #128

Posted by on July 25, 2014

Kicking off this week’s content merchandising roundup with a little devil’s advocate, I enjoyed reading a post on Moz about how to recognize the success or failure...

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Content Merchandising Roundup #127

Posted by on July 11, 2014

It’s always nice to see a SERP not totally dominated by Amazon. Search for a tennis racket or soccer cleats, and you might experience that joy. Conductor’s blog...

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Content Merchandising Roundup #126

Posted by on June 27, 2014

Well, that’s nice: Amazon PrimeAir, AKA the publicity stunt that will not die, has not been completely shot down by the FAA. Whoever came up with that idea deserves at...

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SEO-BFF

How To Make SEO a Friend, Not a Foe

Posted by on June 23, 2014

SEO = Writing for Humans There’s a tense discussion going on lately in the big, beautiful world of online content. If you’re using old SEO rules, your content can be nigh...

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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