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The content26 Guide to Amazon A+ Requirements [SlideShare]

Posted by on October 27, 2014

Amazon has held the prize for most complicated product content requirements for some years now. (Although Costco is giving them a run for their money lately. But we’ll...

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How Good Grammar Wins the Sale

Posted by on October 22, 2014

Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of¬†universal grammar, in which case it is as natural as breathing)....

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LavaCon 2014 Summary: Content Matters

Posted by on October 20, 2014

Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central Portland. content26 got to come along...

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ROI and Belief in E-Commerce Content: Meetup Summary

Posted by on October 17, 2014

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup with a focus on e-commerce content....

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Product Marketing and Merchandising: the Right Place for the Buy Button

Posted by on October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we have Wi-Fi or a cell signal. Hit with a sudden desire to...

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Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014

Posted by on October 3, 2014

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters. It’s a beautiful thing to see so much...

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Question of the Week

What's your first answer to the question: "What's the benefit of enhanced content?"

Simulates the experience of being in a brick-and-mortar store with a knowledgeable, articulate salesperson to explain the product's features and benefits in plain language.

Dave McCaul
Project lead, content26

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