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What’s in the Box, Mr. Brown?

Posted by on September 2, 2014

Increasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question that the more confident...

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Content Merchandising Roundup #130

Posted by on August 29, 2014

We’re most of the way through republishing our fundamental series The Art & Science of the Enhanced (A+) Page, which details the elements of a successful product...

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The Bullet: An Award-Winning Duo

Posted by on August 25, 2014

No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits of said product. The key concept? Features and benefits....

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Product Images: The Power to Convert

Posted by on August 20, 2014

If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. But here is a reminder of how product images can impact user...

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Goodbye Templates, Hello Modules: Amazon A+ 2.0

Posted by on August 14, 2014

On Tuesday morning, with little to no warning to anyone, Amazon quietly did away with the Vendor Central self-service templates introduced in 2013. In place of the 8 template...

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Make Product Content a Billboard-Free Zone

Posted by on August 13, 2014

Your enhanced product descriptions are your ultimate promises to potential customers. If you keep those promises, you’ll earn both sales and new loyal customers. But if...

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Question of the Week

Do you pick wild blackberries all summer long or buy them at the store?

I prefer to buy blackberry-flavored things (like pie). All the taste, none of the effort.

Kim Neys
Project lead, content26

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