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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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How to Write Bullets for Amazon

Posted by on May 25, 2016

Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be presented to the customer quickly, while their prominent...

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Digital Excellence – Calphalon Amazon Product Page

Posted by on May 23, 2016

In recent posts, we’ve broken down the anatomy of an Amazon product page, providing a guide to optimize each portion for discoverability and a superior digital shopping experience....

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Duplicate Content: Advice for Brands

Posted by on May 11, 2016

Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer some advice on the topic. According to Google, 25 to 30 percent...

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How to Write Essential Product Descriptions for Amazon

Posted by on May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products, but also for how Amazon will index them...

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Five Things You Need to Know about Discoverability and Content

Posted by on April 27, 2016

Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP of Strategies and...

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Maintaining Brand Identity on Retail Sites

Posted by on April 20, 2016

Most brands do a great job of showcasing brand identity through their own website.  But how can brands assert their personalities  on ecommerce sites? Retailers keep control...

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