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In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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4 Takeaways from the Answers Summit

Posted by on May 22, 2015

This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com. In addition to being one of the most visited websites...

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Amazon Vendor Central 2.1: Bundle Your Product Content

Posted by on May 20, 2015

A new version of the Amazon Modules launched earlier this month, forcing some brands to do a quick pivot with their Amazon content strategies. Before I go into details about...

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Shoppers Look for Images on CPG Product Pages

Posted by on May 14, 2015

This guest post from Ryan Jepson at Profitero offers some conclusions of an analysis of the content for over 1,000 products in the CPG (consumer packaged goods) vertical, which...

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Why Do Content for Impulse-Buy Items?

Posted by on May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports, the e-commerce industry holds the smoking gun. At...

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What Does IA Have to Do with Product-Detail Content?

Posted by on April 29, 2015

The IA Summit was a whirlwind of smart people, smart ideas (see our Twitter roundup for a snapshot), and excellent collaboration. As Marianne Sweeny said in her session, by...

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2015 IA Summit: Twitter Roundup

Posted by on April 27, 2015

I was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot of deeply conceptual talk all day long, every day, there are obvious...

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How Hubba Is Building a Content Bridge: Interview

Posted by on April 21, 2015

Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently. And what service did Hubba started...

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Amazon Vendor Express: Where’s the A+ Content?

Posted by on April 15, 2015

Prior to Amazon Vendor Express launching in March 2015, becoming an Amazon vendor was an invite-only affair. We know of people who tried unsuccessfully for years to get invited...

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