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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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Amazon Vendor Express: Where’s the A+ Content?

Posted by on April 15, 2015

Prior to Amazon Vendor Express launching in March 2015, becoming an Amazon vendor was an invite-only affair. We know of people who tried unsuccessfully for years to get invited...

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Looking for Amazon Vendor Central Help?

Posted by on April 13, 2015

Every once in a while, we get a call from someone looking for help with their Amazon Vendor Central account. Now, we are Amazon content experts, but even we can’t penetrate...

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Failing with Amazon Europe Content? 4 Tips to Change

Posted by on April 6, 2015

I’m going to let you in on a little secret: the product-level content on Amazon Europe sites stinks. All told, 4 of 5 companies treat their Amazon EU product pages as...

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7 Tips for Creating Adaptive Content

Posted by on April 3, 2015

I recently returned from a week in San Francisco, where I attended the Intelligent Content Conference hosted by Content Marketing World. The City by the Bay didn’t disappoint,...

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Intelligent Content Conference: Twitter Roundup

Posted by on March 30, 2015

Last week, two members of the content26 crew attended the Intelligent Content Conference, hosted by Content Marketing Institute in San Francisco. Wondering what intelligent...

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Intelligent Content: Adapt or Get Left Behind

Posted by on March 25, 2015

I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of content we create every day:...

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SXSW Interactive: How to Prepare for the Retail Revolution

Posted by on March 23, 2015

Content26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film Festivals come to a close, we’re still mulling over...

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ROI, Chunking, and Other Content Marketing Affairs: Interview

Posted by on March 18, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content for online retailers. For the purposes...

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