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The Bullet: An Award-Winning Duo

Posted by on August 25, 2014

No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits of said product. The key concept? Features and benefits....

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Product Images: The Power to Convert

Posted by on August 20, 2014

If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. But here is a reminder of how product images can impact user...

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Goodbye Templates, Hello Modules: Amazon A+ 2.0

Posted by on August 14, 2014

On Tuesday morning, with little to no warning to anyone, Amazon quietly did away with the Vendor Central self-service templates introduced in 2013. In place of the 8 template...

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Make Product Content a Billboard-Free Zone

Posted by on August 13, 2014

Your enhanced product descriptions are your ultimate promises to potential customers. If you keep those promises, you’ll earn both sales and new loyal customers. But if...

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User Benefits Explain Product Features

Posted by on August 11, 2014

To optimize your product descriptions for conversion beyond your geek consumer base, simply listing product features is not enough. To increase consumer confidence, you should...

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Content Merchandising Roundup #129

Posted by on August 8, 2014

Ah, summer. It’s easy to be distracted from content merchandising news by vacations, outdoor adventures, and blackberry bushes (if you live in Seattle). But we do have...

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Question of the Week

Do you pick wild blackberries all summer long or buy them at the store?

I prefer to buy blackberry-flavored things (like pie). All the taste, none of the effort.

Kim Neys
Project lead, content26

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