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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.


Are You Ready for Content? Take Our Quiz

Posted by on July 29, 2015

Before you go on a long trip, it’s always a good idea to make a list of the essentials you need to bring with you. Similarly, before you begin creating content for your product-detail...

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Getting Along: Relationship Advice for Online Retailers and Brands

Posted by on July 23, 2015

In this guest post from Ryan Jepson at Profitero offers advice for brand manufacturers and online retailers for how they can best work together to create partnerships that...

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6 Tips for Building a Reseller Channel

Posted by on July 15, 2015

A successful channel/partner/reseller model can offer scalability, quick growth, extra sales resources and access to mature customer bases. Sounds perfect? It does, but beware,...

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Cashing In on the ROPO Effect [Link Roundup]

Posted by on July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their customers’ new buying strategies. One...

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Finishing the Sale: How ROPO Evolved in Omnichannel

Posted by on June 24, 2015

In the infancy of online shopping, it became clear to manufacturers that consumers widely relied on the Internet to research purchases before buying them in brick-and-mortar...

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Study: Increased Sales for a Top Etailer

Posted by on June 17, 2015

We all know the purpose, benefits, and craft of creating enhanced content for online retail, but there’s nothing like hard data to back up the theory. Recently, one of our...

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Know Your Content Options for AmazonFresh

Posted by on June 10, 2015

AmazonFresh recently began giving some food brands the option to add enhanced content to their product pages. The move towards better product page content comes as no big...

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A Content Exercise in Amazon Pet Supplies

Posted by on June 2, 2015

What’s great about owning a dog? Unconditional loyalty Your buddy is up for anything, anytime Someone is ecstatic every time you walk in the door What’s bad about owning...

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