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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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How to Write Essential Product Descriptions for Amazon

Posted by on May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products, but also for how Amazon will index them...

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Five Things You Need to Know about Discoverability and Content

Posted by on April 27, 2016

Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP of Strategies and...

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Maintaining Brand Identity on Retail Sites

Posted by on April 20, 2016

Most brands do a great job of showcasing brand identity through their own website.  But how can brands assert their personalities  on ecommerce sites? Retailers keep control...

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Three Keys to a Successful Ecommerce Digital Transformation

Posted by on April 13, 2016

Today’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s consumer, a primary goal of your ecommerce digital...

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Crafting a Winning Digital Shopping Experience

Posted by on April 6, 2016

You’re at a big box store, hoping to purchase a new printer. With a price range in mind and a few specifics about what you’re after, you peruse printers on the shelves,...

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How to Write Product Titles for Amazon

Posted by on March 31, 2016

Though it may seem like common sense to ensure that product titles are consistent and effective on retail sites, many companies overlook this crucial step when selling online....

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