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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.


Four Takeaways from the Cleveland Research Company Ecommerce Forum

Posted by on September 21, 2016

What strategies and tactics should manufacturers use to drive ecommerce growth? That was the question that the ecommerce teams from 140 leading manufacturers discussed in conference...

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

Posted by on September 14, 2016

Mike Lapchick, Shotfarm CEO and Founder Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009, Shotfarm...

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Amazon Grocery: Top Ranking Brands

Posted by on August 31, 2016

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of the top 10 grocers in the United States. Amazon’s rise in grocery is attributed...

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Amazon Vendor Express

Enhanced Content on Amazon Vendor Express

Posted by on August 24, 2016

One of our most popular blog topics is Amazon Vendor Express, the service Amazon offers to sellers who don’t qualify for the invite-only Amazon Vendor Central. We’ve found...

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Are Your Product Pages Ready for the Online Grocery Boom?

Posted by on August 16, 2016

Grocery products are an up-and-coming ecommerce category with online sales predicted to grow at a compound annual rate of 21.1% in coming years.  One-quarter of respondents in...

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Product Description Word Counts: Why Length Matters

Posted by on August 2, 2016

Product descriptions and images are undeniably crucial to online sales, with a vast majority of shoppers naming them important (30%) or very important (63%) to their decision-making...

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