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Content Merchandising Roundup #117

Posted by on April 18, 2014

Online sales might still be miniscule for most retailers (Home Depot and Walmart report that e-commerce constitutes just 3.5% and 3% respectively of their total sales). So...

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What Is Amazon’s Mobile Product Content Strategy?

Posted by on April 17, 2014

In our most recent Amazon update, we mentioned an improvement in mobile product content. It’s about time. Amazon years ago redesigned its main site to be more tablet friendly,...

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Content Merchandising Roundup #116

Posted by on April 11, 2014

It was a good reading week for this small B2B company. Contently discussed the differences between B2B and B2C content marketing, citing thought leadership and entertaining demonstrations...

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How Will content26′s Newsletter Help You?

Posted by on April 9, 2014

This year, we debuted a monthly newsletter to help our clients keep up to date with the ever-changing world of enhanced content on Amazon and elsewhere. In the content26 newsletter,...

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Content Merchandising Roundup #115

Posted by on April 4, 2014

On Tuesday, Upworthy posted about its new advertising program, Upworthy Collaboration, which involves partnering with brands around particular social issues of interest. I can’t...

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How Amazon Is Taking Over the World: Monthly Update

Posted by on April 2, 2014

Amazon Vendor Central looks about the same as it did a month ago, so this month we’re focusing on other Amazon news. In the past month at Amazon: A+ content comes to mobile,...

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Question of the Week

On what website did your most satisfying e-commerce experience of the past month happen?

Probably ogling international crash pads on Airbnb. Their offer of free professional photography for all of their suppliers makes comparing places consistent and easy.

Breanne Boland
Editor and project lead, content26

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