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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

Sports_Authority

Ecommerce Lessons from Sports Authority Closing

Posted by on June 29, 2016

What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to pass. Sports Authority, the second largest sporting...

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What is Amazon Marketing Services (AMS)?

Posted by on June 15, 2016

With over 480 million products for sale on Amazon in the United States, brands need a way to stand out on the digital shelf. Amazon Marketing Services increases discoverability...

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Create Successful Content for Amazon Marketing Services

Posted by on June 8, 2016

It isn’t news to us at content26 that, in ecommerce, Amazon is the new Google. Amazon Marketing Services (AMS) has begun offering Google-esque services to its largest vendors:...

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Product Images: the Power to Persuade

Posted by on June 1, 2016

Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce world, one of the best ways to demonstrate the...

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How to Write Bullets for Amazon

Posted by on May 25, 2016

Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be presented to the customer quickly, while their prominent...

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Digital Excellence – Calphalon Amazon Product Page

Posted by on May 23, 2016

In recent posts, we’ve broken down the anatomy of an Amazon product page, providing a guide to optimize each portion for discoverability and a superior digital shopping experience....

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