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Guide to Amazon A+ Content Requirements
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Avoid the Telephone Game with Content Blueprinting

Posted by on November 13, 2014

Remember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the...

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Increase Conversion by Flaunting Your Style Guide

Posted by on November 5, 2014

Most of us have had this experience. You’re reading a company’s site, perhaps even diving into a product page for deeper information. You’re beginning to consider giving...

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Amazon Vendor Central Template

The content26 Guide to Amazon A+ Requirements [SlideShare]

Posted by on October 27, 2014

Amazon has held the prize for most complicated product content requirements for some years now. (Although Costco is giving them a run for their money lately. But we’ll...

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Shield-Trust

How Good Grammar Wins the Sale

Posted by on October 22, 2014

Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in which case it is as natural as breathing)....

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LavaCon 2014 Summary: Content Matters

Posted by on October 20, 2014

Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central Portland. content26 got to come along...

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ROI and Belief in E-Commerce Content: Meetup Summary

Posted by on October 17, 2014

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup with a focus on e-commerce content....

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Product Marketing and Merchandising: the Right Place for the Buy Button

Posted by on October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we have Wi-Fi or a cell signal. Hit with a sudden desire to...

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Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014

Posted by on October 3, 2014

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters. It’s a beautiful thing to see so much...

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