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Guide to Amazon A+ Content Requirements
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The Many Benefits of Product Information

Posted by on January 19, 2015

We talk about the benefits of product information often on this blog. There’s conversion, there’s better SEO, there’s branding and consumer loyalty…...

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JavaScript can make your product information invisible to search engines

Will A+ Content in JavaScript Hurt Your Amazon Performance?

Posted by on January 14, 2015

If you’ve created Amazon A+ pages in the last two years, the design of your product pages falls into one of three categories: The classic era, that beautiful, fleeting time...

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Don’t Do This: the Big Image as Amazon A+ Content

Posted by on January 6, 2015

Yes, it’s true. With a single mistake, you can alienate people with vision loss, mobile shoppers, your Amazon merchandiser, and Google. Just a single bad move–but one...

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Our Top 10 Blog Posts of 2014

Posted by on December 31, 2014

Our top 10 posts for 2014 are a pretty clear reflection of our company priorities. We help companies make the best product pages possible, and we guide the uninitiated through...

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How to Sell on Costco.com

Posted by on December 15, 2014

Last week, we looked at Costco’s place in the online marketplace ecosystem and at what makes the online retailer worthwhile. Today, we’ll look more closely at how you...

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You Should Be Selling on Costco.com

Posted by on December 8, 2014

Costco.com is a recent entry to the online marketplace arena, particularly compared to relative veterans such as their Seattle neighbor, Amazon. While not yet a top online retailer,...

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Hook Spearfishers and Netcasters with Your Product Pages

Posted by on November 24, 2014

Spearfishers and netcasters search and interact with product information differently, but both are on the consumer decision journey and therefore ready to convert if they find...

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Avoid the Telephone Game with Content Blueprinting

Posted by on November 13, 2014

Remember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it to her neighbor, and so on? By the time the...

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  • Question of the Week

    What would you change about Amazon A+ pages?

    I'd like the A+ content to appear higher on the page. Alternatively, Amazon could provide a "Learn More" or "Read Full Product Description" link at the top of the page that brings the consumer down to the A+ content without having to scroll down.

    Dave McCaul
    Account manager, content26

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