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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.


The Introduction: The Seven-Second (P)itch

Posted by on October 13, 2016

This post is part of our series The Art and Science of the Enhanced (A+) Page, which explains the details of creating product-page content. Arguably, the most important enhanced...

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The Definitive Guide to Amazon Marketing Services

Posted by on October 4, 2016

Amazon is the largest retailer on the Internet, and over 60% of online shoppers start their product searches on Amazon than any other search engine. By using Amazon Marketing Services...

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Amazon Seller Fees Protect Top Brands

Posted by on September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated customer experiences. To help combat this,...

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Four Takeaways from the Cleveland Research Company Ecommerce Forum

Posted by on September 21, 2016

What strategies and tactics should manufacturers use to drive ecommerce growth? That was the question that the ecommerce teams from 140 leading manufacturers discussed in conference...

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

Posted by on September 14, 2016

Mike Lapchick, Shotfarm CEO and Founder Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009, Shotfarm...

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Amazon Grocery: Top Ranking Brands

Posted by on August 31, 2016

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of the top 10 grocers in the United States. Amazon’s rise in grocery is attributed...

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