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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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Finishing the Sale: How ROPO Evolved in Omnichannel

Posted by on June 24, 2015

In the infancy of online shopping, it became clear to manufacturers that consumers widely relied on the Internet to research purchases before buying them in brick-and-mortar...

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Study: Increased Sales for a Top Etailer

Posted by on June 17, 2015

We all know the purpose, benefits, and craft of creating enhanced content for online retail, but there’s nothing like hard data to back up the theory. Recently, one of our...

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Know Your Content Options for AmazonFresh

Posted by on June 10, 2015

AmazonFresh recently began giving some food brands the option to add enhanced content to their product pages. The move towards better product page content comes as no big...

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A Content Exercise in Amazon Pet Supplies

Posted by on June 2, 2015

What’s great about owning a dog? Unconditional loyalty Your buddy is up for anything, anytime Someone is ecstatic every time you walk in the door What’s bad about owning...

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4 Takeaways from the Answers Summit

Posted by on May 22, 2015

This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com. In addition to being one of the most visited websites...

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Amazon Vendor Central 2.1: Bundle Your Product Content

Posted by on May 20, 2015

A new version of the Amazon Modules launched earlier this month, forcing some brands to do a quick pivot with their Amazon content strategies. Before I go into details about...

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Shoppers Look for Images on CPG Product Pages

Posted by on May 14, 2015

This guest post from Ryan Jepson at Profitero offers some conclusions of an analysis of the content for over 1,000 products in the CPG (consumer packaged goods) vertical, which...

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Why Do Content for Impulse-Buy Items?

Posted by on May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports, the e-commerce industry holds the smoking gun. At...

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