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Amazon Modules: A Brave New Product Page

Posted by on September 17, 2014

Amazon Vendor Central’s A+ module tool replaced self-service templates about a month ago. While it’s still in beta (whatever Amazon may say, this thing is full of...

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An Account of #CMWorld via Twitter

Posted by on September 12, 2014

Content Marketing World (also known as #CMWorld) came to Cleveland this week, inspiring a rapturous Twitterthon from content marketers around the globe. (Can’t that be said...

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6-Step Checklist for Holiday Enhanced Content

Posted by on September 10, 2014

There are only 78 days left until Black Friday! Santa’s already checking his list, and you should be too. To have well-done, smart product-page content in place for the...

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Appealing Meta Descriptions: A Story of Storefronts

Posted by on September 8, 2014

At content26, we focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with me, online merchandisers. Sales is sales, and these real-world...

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What’s in the Box, Mr. Brown?

Posted by on September 2, 2014

Increasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question that the more confident...

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Content Merchandising Roundup #130

Posted by on August 29, 2014

We’re most of the way through republishing our fundamental series The Art & Science of the Enhanced (A+) Page, which details the elements of a successful product...

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Question of the Week

What's your first answer to the question: "What's the benefit of enhanced content?"

Simulates the experience of being in a brick-and-mortar store with a knowledgeable, articulate salesperson to explain the product's features and benefits in plain language.

Dave McCaul
Project lead, content26

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