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bram-wessel

The Customer Model of IA & Content Strategy: Interview

Posted by on March 4, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content for online retailers. For the purposes...

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AmazonEUmap-featimage

Treasure Awaits You in Amazon Europe

Posted by on February 25, 2015

You may know by now that Amazon Europe sites started offering Vendor Central modules at the beginning of this year. We put together this charming graphic, along with a checklist,...

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Get Ready to Create Amazon EU Content [Quiz & Checklist]

Posted by on February 18, 2015

Are you considering adding Amazon A+ content to your European product pages? It’s a great idea. Amazon’s European sales already exceed $15 billion annually, and they’re...

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Amazon VC Modules Now Available in Europe

Posted by on February 2, 2015

Starting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made Vendor Central modules available to vendors. Approximately 85% of our...

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Kane Jamison interview

Achieving Balance in Content with Kane Jamison

Posted by on January 28, 2015

Kane Jamison is the founder and most public face of Content Harmony, a Seattle agency that provides full-cycle content marketing to clients across a variety of industries. “We...

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The Best of #ConveyUX

Posted by on January 26, 2015

Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place to be. Well, that’s always true, but it was especially true...

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content26_brilliant_knowledge

The Many Benefits of Product Information

Posted by on January 19, 2015

We talk about the benefits of product information often on this blog. There’s conversion, there’s better SEO, there’s branding and consumer loyalty…...

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JavaScript can make your product information invisible to search engines

Will A+ Content in JavaScript Hurt Your Amazon Performance?

Posted by on January 14, 2015

If you’ve created Amazon A+ pages in the last two years, the design of your product pages falls into one of three categories: The classic era, that beautiful, fleeting time...

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