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Content26 has been bridging the gap between brand needs and consumer needs since 2006.
In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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Beyond Amazon: Mastering Multichannel Content

Posted by on August 26, 2015

Creating enhanced content for the products you sell on Amazon is a great idea. A full 60% of shoppers begin their product research on Amazon, so it makes sense to focus on bolstering...

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Content Advice For Amazon Sellers

Posted by on August 19, 2015

Sellers on Amazon are by now very familiar with Vendor Central and Seller Central, Amazon’s separate designated platforms for first- and third-party sellers, respectively....

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Navigating Amazon Content Requirements

Posted by on August 13, 2015

Creating enhanced content for Amazon can be tricky, regardless of how long your company has been selling online. There are multiple approaches to A+ content creation, and as...

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How Online Content Increases Offline Sales [Infographic]

Posted by on August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as well. Even if a company’s online sales only represent...

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Are You Ready for Content? Take Our Quiz

Posted by on July 29, 2015

Before you go on a long trip, it’s always a good idea to make a list of the essentials you need to bring with you. Similarly, before you begin creating content for your product-detail...

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Getting Along: Relationship Advice for Online Retailers and Brands

Posted by on July 23, 2015

In this guest post from Ryan Jepson at Profitero offers advice for brand manufacturers and online retailers for how they can best work together to create partnerships that...

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6 Tips for Building a Reseller Channel

Posted by on July 15, 2015

A successful channel/partner/reseller model can offer scalability, quick growth, extra sales resources and access to mature customer bases. Sounds perfect? It does, but beware,...

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Cashing In on the ROPO Effect [Link Roundup]

Posted by on July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their customers’ new buying strategies. One...

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