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In our industry-specific blog for brands selling online, we cover Amazon news, content strategy, consumer experience, and general best practices for improving your product-page content.

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Twitter Roundup: Gilbane Digital Marketing Conference

Posted by on December 6, 2016

Approximately 200 marketers gathered in Boston last week to discuss the future of digital marketing. Here were some of my favorite tweets from the two-day event. [View the story...

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AMS Product Display Ad Update: Category Targeting

Posted by on December 1, 2016

Product Display Ads are a great Amazon Marketing Services tool to increase reach, discoverability and sales. These “bottom of the funnel” ads are great for cross-selling, up-selling...

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Thanksgiving Online Grocery Shopping: An Opportunity for Brands

Posted by on November 22, 2016

Thanksgiving is right around the corner and more people than ever will shop online for food. Retailers are also catching on to the Thanksgiving online grocery shopping trend, creating...

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Ecommerce in Foodservice: Invest in Ecommerce Ahead of the Curve

Posted by on November 17, 2016

On Thursday, October 27th, Cleveland Research Company (CRC) hosted an “eCommerce in Foodservice” webinar to share the findings from their latest market research study....

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New Amazon Marketing Services Feature: Estimated Win Rate

Posted by on November 16, 2016

Amazon has been steadily introducing new features to improve their paid advertising platform Amazon Marketing Service (AMS). Its newest feature is a new campaign metric called...

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Food Companies Look to Capture Online Grocery Sales

Posted by on November 10, 2016

We’re in the midst of a digital grocery boom. And grocery executives are scrambling to keep their brands relevant to young, smartphone-loving shoppers. At last week’s Online...

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