Posted by Augustin Kendall on August 8, 2013
Joining the content and commerce ranks, Food52, a community cooking website, launched a shop this week. Provisions sells (what else?) cooking supplies and ingredients. Adding retail to a successful content site, rather than adding content to a successful retail site, is a less common course. But will a crowdsourced cooking advice and recipe site prove to be a strong platform for niche retail? Perhaps.
In large-retailer news, I just watched a short Bloomberg TV interview with the CEO of Euclid Analytics about tracking smartphone-carrying shoppers in stores. Euclid’s service offers retailers a comprehensive picture of foot traffic, bounce rates, and time spent in specific areas of a store.
Not immediately obvious: anyone with a smartphone is trackable, regardless of if they choose to connect to in-store Wi-Fi. As the interviewer said: “mobile allows brick-and-mortar retailers to start to get the data advantages that websites have had for the last five or ten years.”
Here’s a screenshot from the interview explaining how the technology works. Note the use of “anonymous”; Euclid knows they have major privacy concerns to address.
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Walmart opens latest grocery pick-up location in Colorado, signaling rise in online grocery. ow.ly/9CIw306V1xA
Start-up brands are selling online first before reaching customers in-store. ow.ly/6lvA3078BWx
31% of total holiday online sales were purchased on a mobile device. twitter.com/IR_Magazine/status…
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