Posted by Trinity Hartman on May 18, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Bing Liu: The Science of Detecting Fake Reviews
E-commerce companies are hard at work to develop algorithms that will detect fake reviews. But as computer science researcher Bing Liu notes, detecting fakes remains an arms race.
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
The NYU computer scientist discusses the science behind product reviews.
User-Generated Content’s Role in Merchandising: Part II
A look at how content merchandisers can take advantage of user-generated content to create product reviews that are social and searchable.
Facebook Goes Public
The social network’s offering is the biggest technology initial public offering ever.
Rakuten Invests in Pinterest
The image-sharing social network Pinterest raised $100 million in a funding round led by Japan-based e-commerce giant Rakuten Inc.
As Google Tweaks Searches, Some Get Lost in the Web
The Wall Street Journal reports that Google’s recent algorithm change has sent small businesses scrambling to avoid being relegated to the Internet’s junk bin.
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I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.
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