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Content Merchandising Roundup #23

Posted by on June 8, 2012

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Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.

FROM CONTENT PING:
Battling Choice Overload for a Better Shopping Experience
How do you create a better online shopping experience and help customers avoid choice overload? Here are some techniques inspired by Sheena Iyengar’s TED lecture.

SOCIAL COMMERCE NEWS:
Fewer Shoppers Follow Retailers on Social Media

According to a new report by Shop.org, 12 percent fewer consumers follow at least one retailer on some form of social media compared to last year. Top reasons given by respondents include concerns about privacy and sharing of personal information. Given the creepy specificity of Facebook’s targeted advertising, this doesn’t seem too surprising.

Zappos and L.L. Bean Are Tops at Responding to Twitter Inquiries
According to test run by StellaService Inc, Zappos and L.L. Bean responded within 24 hours to 100 percent of simple customer service requests posted on Twitter. While resolving problems in 140 characters may be difficult, companies like Zappos are innovating the way the younger generation interacts with retailers.

Facebook Commerce Fallout Clouds Growth Forecast
Despite a whopping 140 million users, Facebook is still facing challenges with their social commerce efforts. Large brands such as JC Penney and Nordstrom have pulled the plug on their Facebook storefronts, raising questions about the viability of the platform for commerce. According to a recent study, 54 percent of respondents say that they do not feel safe buying products or services on Facebook.

Pinterest Users Twice as Likely to Buy Stuff Than Facebook Users
CNET reports that Pinterest users are almost twice as likely to purchase products they see on the site. However, Facebook is still the preferred platform for sharing about purchases, between the two. And even if consumers are not directly purchasing, nearly all respondents said Facebook or Pinterest played a role in their purchasing decisions.

MOBILE COMMERCE NEWS:
American Apparel Selects Japan for Its First M-Commerce Site

Though its mobile sales is strong in all regions, American Apparel has decided to launch its first m-commerce site in Japan, where mobile shopping is a norm, especially among the retailer’s young target audience. An American Apparel spokesman says the retailer plans to launch a U.S. mobile site soon, so we’ll all be able to buy sparkly gold unitards while waiting to catch the bus home from work. The future is so close.

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