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Content Merchandising Roundup #68

Posted by on April 19, 2013

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Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy.

FROM CONTENT PING:

Tina Courtney-Brown: Content Should Honor the Device
In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile.

Tagging for Mobile
The last post in our Smart Content series, content26 President Mark White looks at what companies can do to create content that looks great on mobile devices.

E-COMMERCE NEWS:

Consumers Want to Easily Move across Shopping Channels
A new study shows that consumers want improved cross-channel shopping experiences.

How Google Shopping Improved the E-Commerce Experience
Google’s new shopping platform can pay off for marketers willing to learn the tricks of the trade.

VIDEO COMMERCE NEWS:

Invodo and Hybris Team Up
The product video company Invodo has teamed up with the e-commerce platform hybris to help customers create and rapidly deploy video on their storefronts.

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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