Posted by Trinity Hartman on April 19, 2013
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy.
Tina Courtney-Brown: Content Should Honor the Device
In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile.
Tagging for Mobile
The last post in our Smart Content series, content26 President Mark White looks at what companies can do to create content that looks great on mobile devices.
Consumers Want to Easily Move across Shopping Channels
A new study shows that consumers want improved cross-channel shopping experiences.
How Google Shopping Improved the E-Commerce Experience
Google’s new shopping platform can pay off for marketers willing to learn the tricks of the trade.
Invodo and Hybris Team Up
The product video company Invodo has teamed up with the e-commerce platform hybris to help customers create and rapidly deploy video on their storefronts.
The best of the blog, once a month.
Your product pages, redefined.
See what enhanced content can do for you.
Simulates the experience of being in a brick-and-mortar store with a knowledgeable, articulate salesperson to explain the product's features and benefits in plain language.
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An updated classic about consumer search behavior: Hook Spearfishers and Netcasters with Your Product Pages. ow.ly/EOz6V
Spearfishers and netcasters travel differently through e-commerce, but your goal is the same: be in the right place. ow.ly/EOyGC
Spearfishers may know what they want, but they'll still be deterred by poor product information. ow.ly/EOyjz
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