Posted by Trinity Hartman on April 19, 2013
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy.
Tina Courtney-Brown: Content Should Honor the Device
In this interview, Tina weighs in on responsive design as well as on the question of whether consumers expect a different experience on mobile.
Tagging for Mobile
The last post in our Smart Content series, content26 President Mark White looks at what companies can do to create content that looks great on mobile devices.
Consumers Want to Easily Move across Shopping Channels
A new study shows that consumers want improved cross-channel shopping experiences.
How Google Shopping Improved the E-Commerce Experience
Google’s new shopping platform can pay off for marketers willing to learn the tricks of the trade.
Invodo and Hybris Team Up
The product video company Invodo has teamed up with the e-commerce platform hybris to help customers create and rapidly deploy video on their storefronts.
The best of the blog, once a month.
The specs your customers demand, with enhanced content.
The new modules will present an abbreviated product story with "learn more" buttons that entice the shopper to click in order to read the longer treatment of certain features on the product page. This way, Amazon can gather better data about what features/benefits users are most interested in.
Project lead, content26
One Achilles' heel for Amazon: the lack of widespread same-day delivery. The NYT examines some small competitors. www.nytimes.com/2014/12/18/tec…
"Consumers don’t think about online or offline—they’re shopping." Great stats on mobile from @emarketer www.emarketer.com/Article.aspx…
Content editors? Content creators. No no - we are content WRANGLERS. pic.twitter.com/0p99bEJrgq
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