Posted by Trinity Hartman on July 12, 2013
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
Why Online Retail Content Fails and How to Fix It
Online sellers can improve their retail content by creating better product pages.
Amazon’s Quidsi, Operator of Diapers.com, Loses Its Co-Founders
Quisidi has lost its co-founders two years after selling to Amazon. Quidsi runs Diapers.com and Soap.com, among other sites.
Ten Approaches That May Shape the Future of eCommerce
Will interactive product displays eventually replace images on e-commerce sites?
Seven Reasons Why Your Clients Shouldn’t Write Their Own Content
When it comes to content marketing and social media, most companies are not equipped to write their own copy.
Understanding A/B Split Tests
The founder of Optimizely offers advice on getting the most out of A/B tests.
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Want to optimize your product page content on Amazon? This blog post is a must read. content26.com/blog/guide-amazo…
Millennials mostly shop online. "...more than half of online CPG transactions are conducted by Millennials" twitter.com/MarketingProfs/sta…
Online shoppers are "demanding the next generation of capabilities and features to enhance their sales experience." twitter.com/sewatch/status/755…
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