Get Your Free Estimate

Solicitation, the Tease, and Breaking Rules: Adults-Only Edition

Posted by on September 13, 2011

Share on FacebookTweet about this on TwitterShare on LinkedIn

Controlling the Uncontrollable

Herding Cats

Collecting good reviews may feel like herding cats, but it doesn't have to be that challenging.

What’s the one type of content that will influence your success and that you have absolutely no control over? Customer reviews. Whether a bane or a blessing, your customers will review products (and often customer service), and potential customers will read those reviews. It’s to your advantage to solicit reviews (ethically). Not sure how to do it? Use Search Engine Land‘s tips for developing a review acquisition strategy. Check out their infographic on the topic if you aren’t sure why you should care.

Read the tips at searchengineland.com.

The Art of the Tease (on Video)

Fan Dance

Start off with an enticing presentation, but don't give it away all at once.

We all know how important video is to content merchandising. (Right?) And that compelling, engaging video, as with all other forms of content, is the way to go. (Still with me?) But do you already know how to create that video? YouTube recently released a YouTube Creator Playbook that provides tips and best practices for garnering larger audiences. ReelSEO is kindly breaking down the playbook into a series of detailed posts for those of us who don’t have time to pore over all 70 slides. Part 1 deals with the hook–the first 15 seconds of a video. In short, they say “Get to know the art of the ‘tease.'”

Find out more about the first part of the playbook at reelseo.com.

Breaking the Rules of Creativity with Templates

At Lateral Action, Mark McGuinness delves into the loaded topic of formulas in creativity. After pointing out an analysis of 200 award-winning advertisements in which researchers found that most entries could be classified into six basic templates, he asks: “Do you think it’s important for a creator to acquire a working knowledge of established templates, patterns and forms in their field?” We do–and we have an established formula we like. The comments are worth checking out, too.

Read more about learning the rules (and breaking them) at lateralaction.com.

Tagged with: , ,


Leave A Comment

Subscribe to our newsletter!

The best of the blog, once a month.

  • A+ Content Examples

    Your product pages, redefined.
    See what enhanced content can do for you.

  • You Might Also Like

    Search Archives →

    Question of the Week

    What's your first answer to the question: "What's the benefit of enhanced content?"

    Simulates the experience of being in a brick-and-mortar store with a knowledgeable, articulate salesperson to explain the product's features and benefits in plain language.

    Dave McCaul
    Project lead, content26

    See More Questions →

    Latest Tweets

    Follow content26 on TwitterFollow us @content26



    Copyright © 2014 content26, LLC