Amazon’s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on the marketing calendars of all consumer brands. Prime Day sales rival Black Friday or Cyber Monday on Amazon. In fact, the retailer reported 18% more orders placed last Prime Day than the previous Black Friday.
The mid-July retailer-created holiday is similar to Black Friday, with deep discounts on tons of products. The key differences are that it is only available to Prime registered shoppers and there isn’t a lot of competition across other retailers.
But for marketers, Amazon Prime Day is about much more than discounted products and deals. The amount of traffic that will visit Amazon provides an amazing opportunity to increase visibility for all your products, discounted or not, on a key online channel. Given that Amazon accounted for 60% of all online sales in the U.S. last year, it’s an e-retail channel that is worth some extra attention.
Though the exact date has not yet been announced for Prime Day (typically in mid-July), below are a couple ways you can begin preparing now for the sales extravaganza.
Preparing for Amazon Prime Day
Review and Optimize Product Page Content
If you don’t know the state of your product page content, now is the time to find out. Whether your product will be a featured sale item or simply benefit from the extra eyeballs, make sure your product content is compelling and informative.
For brands, this means updating essential content, elements like:
- Product Title
- Basic Product Description
- Product Images
This also means adding or updating enhanced or A+ content. This can include:
- Lifestyle images
- 360 views
- Comparison charts
- “What’s in the Box” section
Each piece of content plays an important role, from the pictures to the bullets to the enhanced content. See a breakdown of the sections to consider here.
Get Started with AMS
Another way to capitalize on the generous traffic is to mobilize your Amazon Marketing Services. With targeted ads, you can get your products higher visibility and help consumers fill their carts with the items they want. Because Amazon SEO differs greatly from Google SEO, you will want to employ a unique, customized strategy that addresses consumers who are ready to buy.
As a side benefit, the vast number of visitors to Amazon can provide a massive amount of data over a short period of time, educating your strategy for future campaigns.
Don’t miss this huge opportunity; begin preparing now so you can get the most out of Amazon Prime Day.
Need help getting ready for Prime Day? Contact us.