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Creating Smart Content for Product Families

Posted by on September 9, 2015

JOHNSON’S baby recently published Amazon product pages that leverage Amazon modules to showcase content for the entire product family. Ever since Amazon A+ content requirements...

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Navigating Amazon Content Requirements

Posted by on August 13, 2015

Creating enhanced content for Amazon can be tricky, regardless of how long your company has been selling online. There are multiple approaches to A+ content creation, and as soon...

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Study: Increased Sales for a Top Etailer

Posted by on June 17, 2015

Enhanced Content Improves Views, Conversion, and Sales We all know the purpose, benefits, and craft of creating enhanced content for online retail, but there’s nothing like hard...

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Know Your Content Options for AmazonFresh

Posted by on June 10, 2015

AmazonFresh recently began giving some food brands the option to add enhanced content to their product pages. The move towards better product page content comes as no big surprise...

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A Content Exercise in Amazon Pet Supplies

Posted by on June 2, 2015

Amazon Pet Supplies Audit What’s great about owning a dog? Unconditional loyalty Your buddy is up for anything, anytime Someone is ecstatic every time you walk in the door What’s...

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Amazon Vendor Central 2.1: Bundle Your Product Content

Posted by on May 20, 2015

A new version of the Amazon Modules launched earlier this month, forcing some brands to do a quick pivot with their Amazon content strategies. Before I go into details about why...

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Amazon Vendor Express: Where’s the A+ Content?

Posted by on April 15, 2015

Prior to Amazon Vendor Express launching in March 2015, becoming an Amazon vendor was an invite-only affair. We know of people who tried unsuccessfully for years to get invited...

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Failing with Amazon Europe Content? 4 Tips to Change

Posted by on April 6, 2015

I’m going to let you in on a little secret: the product-level content on Amazon Europe sites stinks. All told, 4 of 5 companies treat their Amazon EU product pages as an...

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