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Building Content through Amazon Vendor Central

Posted by on January 6, 2017

It’s not surprising to us that content creation via Amazon Vendor Central is one of our most popular blog topics. Understanding the retailer’s many content requirements has...

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Our 6 Best Posts on Dynamic Product Content

Posted by on December 14, 2016

As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the most traffic and engagement over the past year. Our top 6 offered practical...

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The Introduction: The Seven-Second (P)itch

Posted by on October 13, 2016

This post is part of our series The Art and Science of the Enhanced (A+) Page, which explains the details of creating product-page content. Arguably, the most important enhanced...

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Amazon Seller Fees Protect Top Brands

Posted by on September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated customer experiences. To help combat this,...

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Enhanced Content on Amazon Vendor Express

Posted by on August 24, 2016

One of our most popular blog topics is Amazon Vendor Express, the service Amazon offers to sellers who don’t qualify for the invite-only Amazon Vendor Central. We’ve found...

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Are Your Product Pages Ready for the Online Grocery Boom?

Posted by on August 16, 2016

Grocery products are an up-and-coming ecommerce category with online sales predicted to grow at a compound annual rate of 21.1% in coming years.  One-quarter of respondents in...

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A Guide to Amazon Product Page Content

Posted by on July 13, 2016

A successful Amazon product page has everything a shopper needs to decide if your product is right for them. With over 480 million products on Amazon’s digital shelf, great content...

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How to Write Bullets for Amazon

Posted by on May 25, 2016

Bullets are one of the most important elements of a product page. Their abbreviated format allows multiple benefits to be presented to the customer quickly, while their prominent...

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Digital Excellence – Calphalon Amazon Product Page

Posted by on May 23, 2016

In recent posts, we’ve broken down the anatomy of an Amazon product page, providing a guide to optimize each portion for discoverability and a superior digital shopping experience....

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5 Reasons Enhanced Content Works

Posted by on January 21, 2016

When it comes to selling online, the product page is the product on the shelf. And once the shopper gets to the product page, enhanced content closes the sale by showcasing...

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