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Building Content through Amazon Vendor Central

Posted by on January 6, 2017

It’s not surprising to us that content creation via Amazon Vendor Central is one of our most popular blog topics. Understanding the retailer’s many content requirements has...

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Our 6 Best Posts on Dynamic Product Content

Posted by on December 14, 2016

As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the most traffic and engagement over the past year. Our top 6 offered practical...

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Salsify Leadership Breakfast: Content is King

Posted by on December 7, 2016

In November, content26 attended an executive leadership breakfast hosted by Salsify where representatives from Google, Walmart, and Modelez spoke on industry trends. All the speakers...

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AMS Product Display Ad Update: Category Targeting

Posted by on December 1, 2016

Product Display Ads are a great Amazon Marketing Services tool to increase reach, discoverability and sales. These “bottom of the funnel” ads are great for cross-selling, up-selling...

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Thanksgiving Online Grocery Shopping: An Opportunity for Brands

Posted by on November 22, 2016

Thanksgiving is right around the corner and more people than ever will shop online for food. Retailers are also catching on to the Thanksgiving online grocery shopping trend, creating...

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Ecommerce in Foodservice: Invest in Ecommerce Ahead of the Curve

Posted by on November 17, 2016

On Thursday, October 27th, Cleveland Research Company (CRC) hosted an “eCommerce in Foodservice” webinar to share the findings from their latest market research study....

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New Amazon Marketing Services Feature: Estimated Win Rate

Posted by on November 16, 2016

Amazon has been steadily introducing new features to improve their paid advertising platform Amazon Marketing Service (AMS). Its newest feature is a new campaign metric called...

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CPG Summit to Provide Insight on Future of Ecommerce

Posted by on October 27, 2016

Sarah Kingham, Director of My Digital Shelf More than 200 ecommerce industry leaders with gather in Chicago on November 3 for the Online and Digital Grocery Summit. Hosted by My...

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The Definitive Guide to Amazon Marketing Services

Posted by on October 4, 2016

Amazon is the largest retailer on the Internet, and over 60% of online shoppers start their product searches on Amazon than any other search engine. By using Amazon Marketing Services...

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Amazon Seller Fees Protect Top Brands

Posted by on September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated customer experiences. To help combat this,...

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