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Content Merchandising Roundup #118

Posted by on May 2, 2014

We often have trouble when clients ask us for numbers to “prove” our value proposition. There just aren’t many. That’s why we were excited to see a post...

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Will Tinyview Solve M-Commerce’s Problems?

Posted by on April 11, 2013

Mobile commerce is still working out the kinks; checkout can be a pain, and switching between apps and waiting for mobile sites to load must get tedious. One new startup might...

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Content Merchandising Roundup #64

Posted by on March 22, 2013

Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. FROM CONTENT PING: Building...

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Content Merchandising Roundup #63

Posted by on March 15, 2013

Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. FROM CONTENT PING: New...

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New Item Setup: Making It Work [webinar recording]

Posted by on

Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of  how to use new item setup to create a streamlined process for product...

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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