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Building Content through Amazon Vendor Central

Posted by on January 6, 2017

It’s not surprising to us that content creation via Amazon Vendor Central is one of our most popular blog topics. Understanding the retailer’s many content requirements has...

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Our 6 Best Posts on Dynamic Product Content

Posted by on December 14, 2016

As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the most traffic and engagement over the past year. Our top 6 offered practical...

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Salsify Leadership Breakfast: Content is King

Posted by on December 7, 2016

In November, content26 attended an executive leadership breakfast hosted by Salsify where representatives from Google, Walmart, and Modelez spoke on industry trends. All the speakers...

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Food Companies Look to Capture Online Grocery Sales

Posted by on November 10, 2016

We’re in the midst of a digital grocery boom. And grocery executives are scrambling to keep their brands relevant to young, smartphone-loving shoppers. At last week’s Online...

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CPG Summit to Provide Insight on Future of Ecommerce

Posted by on October 27, 2016

Sarah Kingham, Director of My Digital Shelf More than 200 ecommerce industry leaders with gather in Chicago on November 3 for the Online and Digital Grocery Summit. Hosted by My...

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The Introduction: The Seven-Second (P)itch

Posted by on October 13, 2016

This post is part of our series The Art and Science of the Enhanced (A+) Page, which explains the details of creating product-page content. Arguably, the most important enhanced...

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Amazon Seller Fees Protect Top Brands

Posted by on September 28, 2016

Unauthorized selling is a bane to both Amazon and its first-party vendors. Third-party sellers can undermine brand messaging and curated customer experiences. To help combat this,...

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Four Takeaways from the Cleveland Research Company Ecommerce Forum

Posted by on September 21, 2016

What strategies and tactics should manufacturers use to drive ecommerce growth? That was the question that the ecommerce teams from 140 leading manufacturers discussed in conference...

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

Posted by on September 14, 2016

Mike Lapchick, Shotfarm CEO and Founder Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009, Shotfarm...

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Amazon Grocery: Top Ranking Brands

Posted by on August 31, 2016

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of the top 10 grocers in the United States. Amazon’s rise in grocery is attributed...

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