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E-Retailers Bringing Black Friday to Facebook

Posted by on November 14, 2011

Get a Sneak Peak this Holiday Season Face it, e-retailers will be flocking to Facebook to provide fans with holiday deals. According to a recent article on Internet Retailer, 44...

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Scary Christmas Tree

The Holidays: Not Over Yet

Posted by on November 9, 2011

Beware Holiday Shopping; It’s On the Move The holidays are taking on a life of their own, with more than half of consumers starting Christmas shopping before Oct. 24. Artwork:...

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‘Tis the Season

Posted by on November 2, 2011

I’m quite sure Halloween has evolved to become an official observance and celebration of the coming of the retail-crazed holiday season. Every year at this time, thousands...

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Lowe’s and Sears Look to Upgrade Services

Posted by on October 25, 2011

Lowe’s Offers New Service Hardware Giant Lowe’s is offering its customers what seems to be a smart new online service. Set to launch this week, “MyLowe’s”...

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America’s Next Top Tablet and Maturing Mobile Engagement

Posted by on September 6, 2011

Battle of the Tablets Much like Kleenex is to “facial tissues,” the Apple iPad has become nearly synonymous with “tablet.” Competitors have fought bravely–companies...

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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