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Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers

Posted by on January 9, 2013

With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their product pages. Philips Sonicare conquered this challenge...

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Content Merchandising Roundup #51

Posted by on December 21, 2012

Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading. E-COMMERCE...

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The Store As Showroom

Posted by on December 20, 2012

Will we be seeing one of these soon? Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only...

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Getting Localized, High-Quality Translations [webinar clip]

Posted by on October 25, 2012

Today we’re bringing you the final of four excerpts from our recent content26 webinar “How to Create Effective Global Content: Translating and Localizing Product Pages.” Don’t...

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Ensuring an Efficient Translation Process [webinar clip]

Posted by on October 24, 2012

Today we’re bringing you the third of four excerpts from our recent content26 webinar “How to Create Effective Global Content: Translating and Localizing Product Pages.” Optimizing...

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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