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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

Posted by on September 14, 2016

Mike Lapchick, Shotfarm CEO and Founder Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009, Shotfarm...

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How Online Content Increases Offline Sales [Infographic]

Posted by on August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as well. Even if a company’s online sales only represent...

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6 Tips for Building a Reseller Channel

Posted by on July 15, 2015

A successful channel/partner/reseller model can offer scalability, quick growth, extra sales resources and access to mature customer bases. Sounds perfect? It does, but beware,...

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Cashing In on the ROPO Effect [Link Roundup]

Posted by on July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their customers’ new buying strategies. One of...

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Finishing the Sale: How ROPO Evolved in Omnichannel

Posted by on June 24, 2015

The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied on the Internet to research purchases before buying them...

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How Hubba Is Building a Content Bridge: Interview

Posted by on April 21, 2015

Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently. And what service did Hubba started providing...

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Why Do Omnichannel [Link Roundup]

Posted by on March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high. Developing good content for multiple shopping...

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Product Marketing and Merchandising: the Right Place for the Buy Button

Posted by on October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we have Wi-Fi or a cell signal. Hit with a sudden desire to cook...

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Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014

Posted by on October 3, 2014

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters. It’s a beautiful thing to see so much...

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Content Merchandising Roundup #119

Posted by on May 9, 2014

In this social order, the value of staying small, of limiting growth, is often overlooked. Basecamp (formerly 37signals) identified this value when the company decided to focus...

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