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The Introduction: The Seven-Second (P)itch

Posted by on October 13, 2011

The Seven-Second Rule Arguably, the most important content that you create for your product detail pages is the first 150 or so words. If your product detail content does nothing...

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What’s in the Box, Mr. Brown?

Posted by on October 11, 2011

Increasing consumer confidence is one of the primary objectives you should strive for when developing product detail content. There’s no question that the more confident...

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Bullets on White

The Bullet: An Award-Winning Duo

Posted by on October 7, 2011

No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits of said product. The key concept? Features AND...

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The A+ Page Lowdown: An Infographic

Posted by on October 6, 2011

To wrap up our Enhanced Product Page series, we are presenting you with an infographic. Click on the image below to view a full-size version of the graphic and to explore the different...

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Smart Content Merchandising and Online Fitting

Posted by on October 4, 2011

Tried and True Content Merchandising Practices Does your product page have it all? Peter Lawler, guest author for Problogger, gives us six oldie-but-goodie instructions today on...

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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