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Sports_Authority

Ecommerce Lessons from Sports Authority Closing

Posted by on June 29, 2016

What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to pass. Sports Authority, the second largest sporting...

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Ropo_Featured_Image

How Online Content Increases Offline Sales [Infographic]

Posted by on August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as well. Even if a company’s online sales only represent...

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c26ropo2a

Cashing In on the ROPO Effect [Link Roundup]

Posted by on July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their customers’ new buying strategies. One of...

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ROPO-featimage-200x200

Finishing the Sale: How ROPO Evolved in Omnichannel

Posted by on June 24, 2015

The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied on the Internet to research purchases before buying them...

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Impulsebuy-featimage

Why Do Content for Impulse-Buy Items?

Posted by on May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports, the e-commerce industry holds the smoking gun. At the...

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c26 Link Roundup Omnichannel

Why Do Omnichannel [Link Roundup]

Posted by on March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high. Developing good content for multiple shopping...

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ROI and Belief in E-Commerce Content: Meetup Summary

Posted by on October 17, 2014

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup with a focus on e-commerce content....

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Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014

Posted by on October 3, 2014

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters. It’s a beautiful thing to see so much...

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Consumer Decision Journey: Decline of the Funnel

Posted by on September 30, 2014

That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and undeniable. Equally undeniable is the growing...

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Content Merchandising Roundup #129

Posted by on August 8, 2014

Ah, summer. It’s easy to be distracted from content merchandising news by vacations, outdoor adventures, and blackberry bushes (if you live in Seattle). But we do have a...

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