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Sports_Authority

Ecommerce Lessons from Sports Authority Closing

Posted by on June 29, 2016

What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to pass. Sports Authority, the second largest sporting...

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top 5 2015

Our 5 Best Posts on Strategic Product Pages

Posted by on December 16, 2015

As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that have seen the most traffic and engagement during the course of the year on the content26...

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Ropo_Featured_Image

How Online Content Increases Offline Sales [Infographic]

Posted by on August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as well. Even if a company’s online sales only represent...

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c26ropo2a

Cashing In on the ROPO Effect [Link Roundup]

Posted by on July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their customers’ new buying strategies. One of...

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ROPO-featimage-200x200

Finishing the Sale: How ROPO Evolved in Omnichannel

Posted by on June 24, 2015

The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied on the Internet to research purchases before buying them...

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c26 Link Roundup Omnichannel

Why Do Omnichannel [Link Roundup]

Posted by on March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high. Developing good content for multiple shopping...

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Content Merchandising Roundup #125

Posted by on June 20, 2014

Ahoy! Did you know? Amazon made a smartphone. Oh, you heard? Yes, we did too. As of this post, the Amazon phone has been a purchasable reality for a mighty two days, and already...

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Content Merchandising Roundup #109

Posted by on February 21, 2014

This week, a Business Insider report looked at the practice of “reverse showrooming” (also called webrooming), which refers to browsing online but buying in a store....

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Content Merchandising Roundup #105

Posted by on January 10, 2014

Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. CONTENT PING: Mercent’s...

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Content Merchandising Roundup #95

Posted by on October 25, 2013

Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Enjoy. CONTENT PING: Amazon’s...

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