Posted by Elizabeth Olmsted on November 1, 2011
While we U.S.-based folk may not be concerned about calling plans and smartphone addicts across the pond, we can certainly learn a lot from UK statistics. Econsultancy, thankfully, shared them with us. Today, they reported that 70 percent of surveyed companies had not optimized their websites for the mobile phone. While it seems like a strikingly high number at first glance, a second pass with the glasses on reveals that this figure includes companies that have created dedicated mobile sites. But here is the debate: Can your site be optimized without a separate mobile site? Apple, the enchantress of design-technology fusion, shows us that this can be done. The question is, what will work for your e-commerce plan?
Read the full article at econsultancy.com/blog.
Walmart, a leader in innovation? Apparently! The giant retailer’s computer-centric research group, @WalMartLabs, is developing a new type of spur-of-the-moment social network. Using their mobile phones, consumers shopping in a store can connect with other in-store shoppers to get opinions from those in near proximity at that exact moment.
Read the full article at internetretailer.com.
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I'd like the A+ content to appear higher on the page. Alternatively, Amazon could provide a "Learn More" or "Read Full Product Description" link at the top of the page that brings the consumer down to the A+ content without having to scroll down.
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