This Webcollage overview is part seven in our series on content syndication.
Webcollage currently hosts and distributes content from approximately 1,000 manufacturing clients, making it available to more than 200 ecommerce sites. The New York-based company’s technology roots run deep: Webcollage scored its first major round of venture capital funding in 2000 based on software that allowed companies to syndicate web-based applications.
This technology know-how has allowed Webcollage to develop a highly automated approach to content syndication. A simple user interface gives their clients the option of uploading and instantly syndicating product detail content like text, video, Flash objects, and product images.
Optimizing Content for Search
Webcollage made two big technological steps forward in the late aughts. In 2008, it introduced its self-service Webcollage Management Center. The following year, it launched its Content Publisher, which delivers media-rich product detail pages as inline content (Power Product Page) or as a pop-up application (Mini-Site).
As with many of its competitors, Webcollage initially focused on syndicating product information for consumer electronics manufacturers but has moved into areas such as toys and general consumer goods. The company also offers a free service for manufacturers interested in publishing content only on Walmart.com.