Posted by Trinity Hartman on May 31, 2013
The e-commerce content syndicator Webcollage has been bought by Answers.com. The sale price wasn’t made public, but news sources are placing the deal at between $30 and $37 million. Investors reportedly lost money on the deal; Webcollage went through numerous rounds of venture capital funding totaling a reported $50 million, according to the Israeli tech blog Geektime.
Webcollage helps companies publish product descriptions, videos, and other rich media on retailers’ websites. Webcollage provides services to more than 1,000 customers, including Samsung, Microsoft, and Cisco.
What does Webcollage bring to Answers, a company that acts as a platform for “exchanging knowledge” and that claims to have 180 million users worldwide?
The website AllThingsD believes Answers is looking to supplement its reliance on ad revenue with Webcollage’s business-to-business focus. Last year, Answers bought Reseller Ratings, which “creates ‘post-purchase’ reviews from customers who leave an e-commerce site.” AllThingsD notes, “Now they’ve bought a company that helps generate sales when customers first come to those same sites.”
You can read more at allthingsd.com.
The best of the blog, once a month.
Enhanced content is.
Use our project pricing calculator now.
Walmart opens latest grocery pick-up location in Colorado, signaling rise in online grocery. ow.ly/9CIw306V1xA
Start-up brands are selling online first before reaching customers in-store. ow.ly/6lvA3078BWx
31% of total holiday online sales were purchased on a mobile device. twitter.com/IR_Magazine/status…
Copyright © 2017 content26, LLC