Webcollage Sold to Answers

webcollage_logo_roundedThe e-commerce content syndicator Webcollage has been bought by Answers.com. The sale price wasn’t made public, but news sources are placing the deal at between $30 and $37 million. Investors reportedly lost money on the deal; Webcollage went through numerous rounds of venture capital funding totaling a reported $50 million, according to the Israeli tech blog Geektime.

Webcollage helps companies publish product descriptions, videos, and other rich media on retailers’ websites. Webcollage provides services to more than 1,000 customers, including Samsung, Microsoft, and Cisco.

What does Webcollage bring to Answers, a company that acts as a platform for “exchanging knowledge” and that claims to have 180 million users worldwide?

The website AllThingsD believes Answers is looking to supplement its reliance on ad revenue with Webcollage’s business-to-business focus. Last year, Answers bought Reseller Ratings, which “creates ‘post-purchase’ reviews from customers who leave an e-commerce site.” AllThingsD notes, “Now they’ve bought a company that helps generate sales when customers first come to those same sites.”

You can read more at allthingsd.com.