Posted by Trinity Hartman on March 9, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Weekly Content Critique: Wynn Las Vegas
Our weekly content critique takes a look at the awkward website for the Wynn Hotel in Las Vegas.
How to Design Your Website for Dollars, Not Your Ego
When considering a redesign of your e-commerce site, or even just of a successful landing page, make sure you don’t get so caught up on attractive design that you lose focus on creating pages that converts.
Tips For Delighting Shoppers
The key to implementing a successful online marketing strategy is to always test new ideas, iterate your messages and promotions, and optimize the tactics and campaigns that are proven to drive the best results.
Online Shoppers Use Stores as ‘Showrooms’
Up to 20 percent of consumers buying specific consumer electronic products last year first checked out the items inside physical stores before making purchases online, according to a new study from NPD Group.
Get Set: More iPad Shoppers Are on the Way
With 92 percent of non-computer online sales originating from an iPad, iPhone, or iPod Touch in December, retailers are anticipating the upcoming launch of the iPad 3 later this month.
SOCIAL COMMERCE NEWS:
American Express Incentives Push Deals on Twitter
There’s a new way for cardholders to earn rewards — but they’ll have to be willing to Tweet to earn the savings.
The best of the blog, once a month.
The specs your customers demand, with enhanced content.
The new modules will present an abbreviated product story with "learn more" buttons that entice the shopper to click in order to read the longer treatment of certain features on the product page. This way, Amazon can gather better data about what features/benefits users are most interested in.
Project lead, content26
What, how does YOUR office celebrate the impending holiday? pic.twitter.com/MiggsOmPsS
One Achilles' heel for Amazon: the lack of widespread same-day delivery. The NYT examines some small competitors. www.nytimes.com/2014/12/18/tec…
"Consumers don’t think about online or offline—they’re shopping." Great stats on mobile from @emarketer www.emarketer.com/Article.aspx…
Copyright © 2014 content26, LLC