Posted by Trinity Hartman on March 16, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Spinning: Not Your Grandma’s Content Writing
Companies that rely on software to create different versions of the same articles or product descriptions usually end up creating inferior content.
An Introduction to Content Syndication
Creating concise, compelling product information is not enough. Manufacturers also need to use syndication get the word out by distributing product detail content to the websites that matter most.
Interview with Analyst Geoffrey Bock: Pursuing Smart Syndication
Geoff Bock talks about the importance of creating authoritative content and distributing it in a way that it can be found by search engines.
Content with Images Receive 47 Percent More Clicks
The metadata used for the image, including its title and caption, is more information for search crawlers to index, which results in higher SEO.
29 Percent of In-Store Mobile Researchers Wind Up Buying Online
A new survey details just how often consumers comparison shop on their mobile phones while in store aisles. Big chains like Wal-Mart, Target and Best Buy are losing sales to online retailers, says market research firm ClickIQ.
More Than Half of Retail Facebook Pages Offer Shopping
Shopping on Facebook? Even if there’s scant evidence that’s what consumers want to do while on the social network, 51 percent of retailers have enabled consumers to browse their products on Facebook.
Retailers on Facebook Should Offer Deals, Not News
A survey finds that consumers are more likely to share content about special offers.
Too Much SEO?
Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”
Understand and Rock the Google Venice Update
Has the latest Google update pushed you down in the search results? Offering “local” results has become an important factor in Google rankings. Even major brands are looking for ways to “go local.”
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I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.
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