Posted by Trinity Hartman on February 3, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Weekly Content Critique: Blood Bath Shower Gel
Our weekly content critique takes a look at a shower gel perfect for the zombies in your life.
QR Codes in Home Improvement: Kohler Nails It
Kohler has found that QR codes can provide shoppers with useful merchandising content.
Dynotag’s Murat Divringi: QR Codes Offer Retail Innovations
An interview on the competitive advantages QR codes can offer to merchandisers and others who sell products online.
The Basics of QR Codes
The marketing potential for QR codes is immense. With a quick scan, the codes can instantly retrieve text, video, links, and more.
Three Reasons to Get Serious About E-Commerce Product Video
Last year, 73 percent of US retail websites incorporated video clips, according to eMarketer. Still, video remains woefully underused and hard to find on many e-commerce sites.
Online Video – A Strategic Conversion Enhancement for Retailers
Scot Wingo, the CEO for global e-commerce platform provider ChannelAdvisor, shares his insights on how the retail industry can utilize video commerce to strategically improve product conversion.
Fake Reviews, a Despicable Practice?
Online retailers have an ethical and legal responsibility to customers to advertise in an honest fashion. But sometimes the line separating an excellent marketing idea from shady business practices is not perfectly clear.
SOCIAL COMMERCE NEWS:
Social and Mobile Channels Will Evolve in 2012
A key challenge for retailers this year will be keeping up with all the new devices, platforms, and applications that make shopping more engaging.
Facebook’s Open Graph and Timeline Could Help E-commerce Merchants
Let’s say a Facebook user admires a dress from a fashion website. Rather than simply “Liking” it, she can now express that she “Loves,” “Wants,” or “Owns” it. Through a third-party app, that information gets transmitted to the user’s Timeline, into her friends’ newsfeeds and posted to her Ticker. This deeper level of shopping cart integration could help merchants generate more traffic from Facebook.
Facebook Friends Wall Street
Facebook Inc. has filed its long-awaited notice of an initial public offering of stock. The filing includes a lengthy letter from Facebook founder and CEO Mark Zuckerberg in which he points out that sharing helps consumers find better products. “We have found that products that are ‘social by design’ tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction,” Zuckerberg said.
Kill the Bugs
You can learn a lot more about what Google really thinks by reading online gaffes made by their new hires.
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I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.
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