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Weekly Ping: Content Merchandising Roundup #6

Posted by on February 10, 2012

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Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.

FROM CONTENT PING:
Invodo’s Craig Wax: Video Shapes the Future of E-Commerce

Do videos make sense for products with a short shelf life? Are we entering an era where product videos will replace written content altogether? All that and more in this Content Ping exclusive interview with Invodo CEO Craig Wax.

Custom Video Content: Show Consumers Your Goods in Action
Video is quickly becoming a key element to success for online retailers and should not be overlooked.

Open Graph Strengthens Social Shopping on Facebook
A mind-decluttering explanation of Open Graph, Social Graph, Facebook commerce, and how retailers can look forward to interacting with the platform.

E-COMMERCE NEWS:
How Amazon Extends Its Brand With Facebook

The nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon ahead of the game when compared to many other merchants.

SOCIAL COMMERCE NEWS:
Social Shopping and Swapping Comes to the U.S.

Japanese department stores promote an annual New Year’s event called fukubukuro, in which they put various items into bags, seal them and sell them to consumers—who open the bags and trade with each other to get the products they want. Now an online start-up called Little Black Bag is bringing that concept to U.S. shoppers.

Consumers Turn to Social Networks for Product Information
Consumers who follow retailers or brands on social networks aren’t usually seeking financial rewards—instead of discounts, those online shoppers are more likely to be searching for product information, according to a new global survey.

Facebook Chases Mobile Ad Pot of Gold
Right now, Facebook is limited in its ability to put ads in front of mobile users. That’s about to change, according to a recent report, and it could bring Facebook an additional half-billion dollars per year.

Pinterest Driving E-Commerce Traffic, Conversions
Pinterest grew rapidly in 2011 reaching more than 7.2 million users by year’s end, compared to 1.68 million at the end of September.

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Comments

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If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

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