Posted by Trinity Hartman on February 17, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Scan-and-Scram and Content Merchandising
We take a look at the opportunities and threats showrooming (aka the scan-and-scram) poses to online retailers.
Weekly Content Critique: Clorox Wipes
Clorox’s website takes content seriously, as well as consumer engagement.
10 Tips to Create Product Video that Converts
Follow these 10 tips to ensure your video program produces results, not just views.
What’s an Inappropriate Product Review?
Pehr Luedtke, CEO of PowerReviews, discusses “fake” reviews and what they mean for companies that sell products online.
Google: Mobile Devices Influence Purchases
New findings from Google suggest that consumers are using smartphones, tablets and desktop computers throughout the purchase process.
SOCIAL COMMERCE NEWS:
Infographic: Merchants Have an Interest in Pinterest
With more than 2 million and about 12 million unique visitors last month, Pinterest appears to be the next big thing in social media. And merchants are taking an interest
Will Social Media Kill the Company Blog?
Social networks cannot truly replace the role blogging plays in company’s content strategy and credibility-building.
Facebook is Back at the Discount Game
Facebook Inc., which tested a Groupon-like Deals offering last year, is back at the discount game. The social network is running a small test that enables merchants to offer free discounts to customers on their pages, a Facebook spokeswoman tells Internet Retailer.
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The new modules will present an abbreviated product story with "learn more" buttons that entice the shopper to click in order to read the longer treatment of certain features on the product page. This way, Amazon can gather better data about what features/benefits users are most interested in.
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What, how does YOUR office celebrate the impending holiday? pic.twitter.com/MiggsOmPsS
One Achilles' heel for Amazon: the lack of widespread same-day delivery. The NYT examines some small competitors. www.nytimes.com/2014/12/18/tec…
"Consumers don’t think about online or offline—they’re shopping." Great stats on mobile from @emarketer www.emarketer.com/Article.aspx…
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