Posted by Trinity Hartman on February 24, 2012
Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.
FROM CONTENT PING:
Product Marketing vs. Merchandising: Part One
Be smart about where your points of sale are. Will consumers be tempted to hit the buy button, or might a lack of product information keep conversion low?
Product Marketing vs. Merchandising: Part Two
Not all sites are meant for selling, and not all sites are meant for marketing. Merchandise accordingly.
Weekly Content Critique: Against Nudity
Our weekly content critique takes a look at a poorly executed product page from the e-tailer Against Nudity.
Is E-Retailing Approaching a Tipping Point?
Retail e-commerce sales grew last year by 14 percent in 2011 while sales at brick-and-mortar stores grew at a meager 1 percent.
SOCIAL COMMERCE NEWS:
Hey Pinterest, This Fancy Startup Actually Lets Us Buy Stuff
A familiar-looking site called Fancy has beaten Pinterest to the punch — by monetizing its user-curated collection of images.
Infographic: How People Use Facebook
The whole Internet was a-buzz about F-commerce this week, thanks to a recent Bloomberg article on the topic. If people aren’t logging into Facebook to shop, what are they doing?
Want to Succeed With Content as Marketing? Then Be All You Can Be
The day is coming when we’ll see all kinds of video games, movies, TV shows, and entertainment content created by brands looking for a more engaging, long-term form of online video marketing.
The best of the blog, once a month.
The new modules will present an abbreviated product story with "learn more" buttons that entice the shopper to click in order to read the longer treatment of certain features on the product page. This way, Amazon can gather better data about what features/benefits users are most interested in.
Project lead, content26
What, how does YOUR office celebrate the impending holiday? pic.twitter.com/MiggsOmPsS
One Achilles' heel for Amazon: the lack of widespread same-day delivery. The NYT examines some small competitors. www.nytimes.com/2014/12/18/tec…
"Consumers don’t think about online or offline—they’re shopping." Great stats on mobile from @emarketer www.emarketer.com/Article.aspx…
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