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Weekly Ping: Content Merchandising Roundup #8

Posted by on February 24, 2012

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Below is a summary of the week’s most interesting content merchandising-related posts from Content Ping as well as from other blogs and news sites. Happy reading.

FROM CONTENT PING:

Product Marketing vs. Merchandising: Part One
Be smart about where your points of sale are. Will consumers be tempted to hit the buy button, or might a lack of product information keep conversion low?

Product Marketing vs. Merchandising: Part Two
Not all sites are meant for selling, and not all sites are meant for marketing. Merchandise accordingly.

Weekly Content Critique: Against Nudity
Our weekly content critique takes a look at a poorly executed product page from the e-tailer Against Nudity.

E-COMMERCE NEWS:

Is E-Retailing Approaching a Tipping Point?
Retail e-commerce sales grew last year by 14 percent in 2011 while sales at brick-and-mortar stores grew at a meager 1 percent.

SOCIAL COMMERCE NEWS:

Hey Pinterest, This Fancy Startup Actually Lets Us Buy Stuff
A familiar-looking site called Fancy has beaten Pinterest to the punch — by monetizing its user-curated collection of images.

Infographic: How People Use Facebook
The whole Internet was a-buzz about F-commerce this week, thanks to a recent Bloomberg article on the topic. If people aren’t logging into Facebook to shop, what are they doing?

VIDEO COMMERCE:

Want to Succeed With Content as Marketing? Then Be All You Can Be
The day is coming when we’ll see all kinds of video games, movies, TV shows, and entertainment content created by brands looking for a more engaging, long-term form of online video marketing.

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Question of the Week

If c26 implemented a 10% policy for side projects at work, what would your first project be?

I would write a script for a video/slideshow presentation that takes viewers on the journey of an online shopper who jumps from one retail site to the next, clicking on user reviews, videos, Walmart pages, etc. The aim would be to show how customers engage with the content we create and help define content merchandising vs. marketing as well as show the efficacy of product videos.

Dave McCaul
Project lead, content26

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