Challenge

With more than $1 billion in sales and twice listed as one of the "500 Fastest-Growing Privately Held Companies in the U.S.," Belkin Corporation was challenged to create robust content with consistent branding and messaging across its retail Internet accounts for its growing line of computer and personal media player peripherals and acessories.

Solution

Belkin turned to content26 to create customized product description pages for its line of iPod and laptop accessories, as well as its lines of switches, cables, and networking products. As a result of the improved content, Belkin realized an immediate and dramatic upswing in page views and conversion rates. It is expanding its work with content26 to include all new product releases.

Testimonial

"By giving our content needs to content26, we've been able to focus our attention and resources on driving traffic to our online product pages, and our conversion rates have improved dramatically. content26 gives us the quick turnaround that our product life cycles demand, and they work closely with our marketing team to ensure that the content they create is consistent with our messaging. Our relationship with content26 will only continue to grow."

Rudy Magna

National Product Manager
Belkin International, Inc.