Challenge

LaCie is an acclaimed manufacturer of external hard drives known for high-end design features, but it was unable to get one of its most important Internet retail accounts to adequately convey the aesthetics or technical of their drives. As a result, online sales were flat, and some of their most visible online pages offered inadequate descriptions of their products.

Solution

Working with Lienau Associates, LaCie's vendor rep, content26 created a consistent "look and feel" across each of LaCie's lines of hard drives, utilizing the company's full array of marketing assets, including product specs, images, and video. The results? Within a few weeks, LaCie became one of the best-selling manufacturers of external hard drives on one of the world's largest Internet retail sites. We call that an effective solution, and LaCie agrees.

Testimonial

"We're constantly looking for ways to improve our clients' online sales, and content26's services have proven an effective addition to our marketing and merchandising arsenal. Their process is very easy to follow, but it produces a product of much higher quality and impact than that of competing companies providing content services. content26's efforts have improved our clients' sales numbers across the board, and working with them is a great pleasure."

Jon Souza

West Coast Accounts Manager
Lienau Associates