Managed Campaigns Improve Results
Our Amazon Marketing Services team views each campaign as a strategic opportunity for your brand. Across all of our Amazon advertising campaigns, we’ve seen a 19% decrease in average cost per click and a 55% decrease in advertising cost of sales. In addition, we’ve seen a more than 2x increase in return on ad spend.
In one test case, we compared two products with nearly identical prices and daily ad budgets. We found that the managed campaigns returned roughly 3x the revenue of the automated campaigns during the same time period. Not only did the managed campaigns return more revenue, but they also netted more impressions. The managed campaign ads were served to Amazon shoppers more than 10,000 times each day, compared to approximately 550 times each day for the automated campaign ads.
If you’re looking to increase your Amazon sales, we can help.Get a Quote
The Definitive Guide to Amazon Marketing Services
By using Amazon Marketing Services (AMS), companies can increase the discoverability of their products with targeted ads that appear where interested customers are most likely to see them.
- The basics of keyword targeting on Amazon
- Amazon Marketing Services ad types, including Headline Search Ads, Sponsored Product Ads, and Product Display Ads
- How Amazon Marketing Services can help increase traffic and sales
- How Amazon Marketing Services ads connect to product page content
- The differences between Amazon SEO and Google SEO
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Data-driven keyword analysis
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