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Ecommerce Content Resources

The right content strategy can help your products get discovered online. This page introduces tools to help you craft your ecommerce strategy, so you can connect more effectively with online shoppers.

Considering starting your first project? Get a Quote! We would love to talk content strategy
and answer any questions you have.

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Infographics

Marketing and Merchandising

Marketing brings your customers to the product page, but merchandising gives them information when they need it most, helping them to make a confident, informed decision. Learn more about this perfect pairing in our infographic.

Create Enhanced Content Production Process with Content26

Our production timeline walks you through a typical content26 project, explaining the different steps, what your part is, and how long you can expect it to take for your enhanced product-page content to be completed.

Research Online, Purchase Offline

Rich ecommerce content benefits your online sales, of course—but it’s also a key element of your offline marketing strategy. In this infographic, we explain the ROPO effect and how it can help your conversion rates both online and off.


Case Studies

Philips Sonicare Case Study

Philips Sonicare

Learn how Philips Sonicare leverages their product assets to create thorough, accurate multichannel product-detail content for a variety of online retailers.

Obersee Case Study

Obersee

By investing in A+ pages to educate potential customers, Obersee tripled sales via a major online retailer—and saw return rates decrease significantly.

Westinghouse Lighting Case Study

Westinghouse Lighting

Westinghouse Lighting brought enhanced content to their robust catalog of B2B and B2C products, increasing sales both online and with retail partners.

Videos

Anatomy of an Enhanced Content Page

Your Guide to Creating Enhanced Content

Learn about how enhanced content varies across online marketplaces and how to create content that increases conversion rates.

Webcollage Webinar

Details That Deliver: Creating Product Pages That Convert

This 30-minute webinar explains what types of ecommerce content provide the highest customer satisfaction and conversion rates.

How to Create Global Content: Translating Product Pages

Let your content work for you worldwide. This webinar will guide you through creating an efficient translation process.

Ebook

Ebook: The 11 Rules to Deliver Product Content that Sells

The 11 Rules to Deliver Product Content that Sells

Learn the best practices for making your products stand out and sell on the digital shelf.


Ecommerce Content Resources

The right content strategy can help your products get discovered online. This page introduces tools to help you craft your e-commerce strategy, so you can connect more effectively with online shoppers.

Considering starting your first project? Get a Quote! We would love to talk content strategy and answer any questions you have.



Infographics

Case Studies


Need help?

Looking for more information about enhanced content, Amazon A+ pages, or how to make the most of your online marketplace representation? Get in touch. We can help.

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