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Details that Deliver: Creating Product Pages That Convert

Duration: 30 Minutes
Speakers: Chris Bosworth, Director of Client Services at Webcollage and Tony Martinelli, CEO at content26

Optimized product pages can make the difference between an online shopper clicking “Buy” or moving on to a competitor’s page. Retailers understand the importance of strategic content and many are requiring brands to provide enhanced content on their product-detail pages.

Where should brands begin? What types of content provide the highest levels of customer satisfaction and higher rates of conversion? And what does a great content page look like?

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