The Definitive Guide to Amazon Marketing Services

Amazon Marketing Services (AMS) is an advertising solution that enables Amazon vendors to increase their product visibility and sales. By optimizing your Headline Search Ads, Sponsored Product Ads, and Product Display Ads, you can sell to customers at all stages of the shopping journey.

In this guide, you’ll learn:

  • The basics of keyword targeting on Amazon
  • Amazon Marketing Services ad types, including Headline Search Ads, Sponsored Product Ads, and Product Display Ads
  • How Amazon Marketing Services can help increase traffic and sales
  • How Amazon Marketing Services ads connect to product page content
  • The differences between Amazon SEO and Google SEO

Sign up below to get the guide.





  • Amazon Content

    For more than a decade, content26 has created product content for some of the world’s most iconic consumer brands.

    Amazon A+ Content
    Amazon Essential Content

    Learn more →
  • Amazon Marketing Services

    We help clients manage their Amazon advertising spend and provide actionable campaign insights.

    Detailed reporting & consulting
    Data-driven keyword analysis

    Learn more →
  • Specialty Content

    Need product content for retailers other than Amazon? Our content is used globally on more than 200 retail sites.

    Enhanced Content
    Essential Content

    Learn more →