Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…
Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…
The market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…
Short and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…
Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Voice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…
Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…
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