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Preparing for the Future of Alexa Shopping
Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…
Amazon Alexa and Branded Search
Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…
Rethinking the Product Page with Amazon Alexa
The market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…
Can Amazon Titles Be Optimized for Both SEO and Alexa?
Short and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…
Amazon Opts for Measured Approach to Alexa Advertising
Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Amazon Alexa Skills Enhance the Shopping Experience
Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
Amazon Alexa: Optimizing Titles for Voice
Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
Amazon Alexa: Optimizing Bullets for Voice
As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Getting Started with Maximizing Alexa Content
Voice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…
Is Amazon Premium A+ Content a Good Idea for Your Brand?
There’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…
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