Preparing for the Future of Alexa Shopping
by: Elizabeth OlmstedAmazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…
Read more →Amazon Alexa and Branded Search
by: Elizabeth OlmstedVoice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…
Read more →Rethinking the Product Page with Amazon Alexa
by: Douglas MellonThe market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…
Read more →Can Amazon Titles Be Optimized for Both SEO and Alexa?
by: Stacy ParrishShort and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…
Read more →Amazon Opts for Measured Approach to Alexa Advertising
by: Stacy ParrishConsumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…
Read more →Amazon Alexa Skills Enhance the Shopping Experience
by: Stacy ParrishAlexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…
Read more →Amazon Alexa: Optimizing Titles for Voice
by: Stacy ParrishProduct titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…
Read more →Amazon Alexa: Optimizing Bullets for Voice
by: Stacy ParrishAs voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…
Read more →Getting Started with Maximizing Alexa Content
by: Jeff KirbyVoice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…
Read more →Is Amazon Premium A+ Content a Good Idea for Your Brand?
by: Signe McAdamsThere’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…
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