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Preparing for the Future of Alexa Shopping

by: Elizabeth Olmsted

Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…

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Amazon Alexa and Branded Search

by: Elizabeth Olmsted

Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…

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Rethinking the Product Page with Amazon Alexa

by: Douglas Mellon

The market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…

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Can Amazon Titles Be Optimized for Both SEO and Alexa?

by: Stacy Parrish

Short and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…

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Amazon Opts for Measured Approach to Alexa Advertising

by: Stacy Parrish

Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…

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Amazon Alexa Skills Enhance the Shopping Experience

by: Stacy Parrish

Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…

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Amazon Alexa: Optimizing Titles for Voice

by: Stacy Parrish

Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…

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Amazon Alexa: Optimizing Bullets for Voice

by: Stacy Parrish

As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…

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Getting Started with Maximizing Alexa Content

by: Jeff Kirby

Voice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…

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As Business Grows, Brands Need to Focus on Improving Amazon B2B Content

by: Alyssa Sparza

What do forecasters predict as the biggest potential moneymaker for Amazon in the coming years? Retail? Grocery? Entertainment? Surprisingly, some…

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