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Preparing for the Future of Alexa Shopping

By: Elizabeth Olmsted   |   July 31, 2019

Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…

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Amazon Alexa and Branded Search

By: Elizabeth Olmsted   |   September 4, 2018

Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…

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Rethinking the Product Page with Amazon Alexa

By: Douglas Mellon   |   July 11, 2018

The market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…

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Can Amazon Titles Be Optimized for Both SEO and Alexa?

By: Stacy Parrish   |   May 9, 2018

Short and concise titles sound best on the Amazon Echo, but will they hurt your Amazon search ranking? As customers…

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Amazon Opts for Measured Approach to Alexa Advertising

By: Stacy Parrish   |   March 7, 2018

Consumers’ ambivalence toward advertising is legendary. They tolerate it – as long as it doesn’t interrupt, annoy, seem cheesy, or…

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Amazon Alexa Skills Enhance the Shopping Experience

By: Stacy Parrish   |   February 7, 2018

Alexa, the voice-based digital assistant at the core of the Amazon Echo, has a number of built-in capabilities. In addition…

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Amazon Alexa: Optimizing Titles for Voice

By: Stacy Parrish   |   December 20, 2017

Product titles carry plenty of weight in ecommerce. Titles drive discoverability for the shopper and influence Amazon’s algorithm as it…

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Amazon Alexa: Optimizing Bullets for Voice

By: Stacy Parrish   |   December 6, 2017

As voice-operated assistants like Amazon Echo multiply in households across the globe, smart brands will need to rethink the bullet…

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Getting Started with Maximizing Alexa Content

By: Jeff Kirby   |   September 13, 2017

Voice-based assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant are transforming how brands will need to think about their…

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Is Amazon Premium A+ Content a Good Idea for Your Brand?

By: Signe McAdams   |   February 10, 2021

There’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…

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