When managed well, Amazon Marketing Services is a smart investment that helps products increase sales and discoverability. With millions of products for sale on Amazon, AMS campaigns help products stand out but, as with any tool, you need the right technique for it to be truly effective.

In this webinar, Tony Martinelli (content26 CEO) and Preston Keaton (SEM Manager) discuss why most brands aren’t getting more from their AMS campaigns and how they can improve. The overarching theme: reject automation.