Amazon DSP Business Case: Quantifying Success
by: Tik YipAmazon’s demand-side platform (Amazon DSP) enables advertisers to programmatically buy display and video ads that target shoppers near the top…
Read more →New Study Finds Amazon DSP Overtaking Google
by: Jeff KirbyAdvertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
Read more →Apparel Brands Should Invest in Amazon Fashion
by: Elizabeth OlmstedFrom physical grocery stores to voice-powered shopping, Amazon is singing to the tune of “Anything you can do, I can…
Read more →Amazon Vendors Unexpectedly Switched to Seller Central
by: Tik YipRecently, a large number of first-party Amazon vendors didn’t receive purchase orders from the site, sparking debate about whether the…
Read more →Walmart Digital Advertising Moves In-House
by: Elizabeth OlmstedAccording to the Wall Street Journal, Walmart digital advertising is moving in-house. Though the retailer previously offered online ad services…
Read more →Study Provides Blueprint for Effective Amazon Content
by: Stacy ParrishNew research shows that carefully crafted Amazon content holds the key to boosting shopper engagement and sales. A recent study…
Read more →The Importance of Amazon Titles
by: Jeff KirbyJust as it is in everyday life, you only get one chance to make a good first impression when selling…
Read more →Great Content is the Foundation of Your Amazon Marketing Strategy
by: Elizabeth OlmstedGreat content is not a treat (like a massage after a workout). For any brand serious about selling on Amazon,…
Read more →Ecommerce Trends from 2018: Our Top 10 Resources From the Year
by: Elizabeth OlmstedBefore launching into a new year, we at content26 are pausing to bring you our most-loved content from the past…
Read more →Essential vs. Enhanced Ecommerce Product Content
by: Elizabeth OlmstedGetting the most effective ecommerce product content on each of your product pages to each online retailer may be an…
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