Beyond ROAS: Understanding Amazon Advertising Metrics
by: Jeff KirbyThere are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…
Read more →Building an Amazon Strategy for the Holidays
by: Douglas MellonThe shopping season is quickly approaching! We wanted to help out brands who are developing an advertising strategy for this…
Read more →Preparing for the Future of Alexa Shopping
by: Elizabeth OlmstedAmazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…
Read more →Optimizing the Amazon Product Description
by: Jeff KirbyOf the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…
Read more →Amazon DSP Business Case: Quantifying Success
by: Tik YipAmazon’s demand-side platform (Amazon DSP) enables advertisers to programmatically buy display and video ads that target shoppers near the top…
Read more →New Study Finds Amazon DSP Overtaking Google
by: Jeff KirbyAdvertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
Read more →Apparel Brands Should Invest in Amazon Fashion
by: Elizabeth OlmstedFrom physical grocery stores to voice-powered shopping, Amazon is singing to the tune of “Anything you can do, I can…
Read more →Amazon Vendors Unexpectedly Switched to Seller Central
by: Tik YipRecently, a large number of first-party Amazon vendors didn’t receive purchase orders from the site, sparking debate about whether the…
Read more →Walmart Digital Advertising Moves In-House
by: Elizabeth OlmstedAccording to the Wall Street Journal, Walmart digital advertising is moving in-house. Though the retailer previously offered online ad services…
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