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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
Prime Day 2022 By the Numbers
Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…
Amazon Vendor Central v. Seller Central: What Are the Benefits?
Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…
Why Should E-Commerce Brands Offer Social Shopping Opportunities?
Imagine scrolling through your Instagram, Twitter, Facebook, or Pinterest feed when suddenly there’s a sponsored post that catches your eye….
Creating Data-Driven Content to Keep Brands Competitive with Synthrone
Brands needn’t look far these days to find companies that can provide them with analytics about how much they are…
Why E-Commerce Brands Can’t Ignore Sustainability
As the e-commerce industry continues rapidly expanding, environmental sustainability is becoming a higher and higher priority for companies and consumers…
Preparing for Prime Day 2022: The How, When, and Why
Since its debut in 2015 as a celebration of Amazon’s 20th birthday, the annual Prime Day event has grown year…
Content26 Website Relaunch Celebrates Brand New Galaxy Partnership
Content26 is excited to announce a website relaunch that celebrates our addition to the Brand New Galaxy family of companies….
ShopAble Conference Explores New Frontiers in Retail Advertising
How have online shopping habits changed since the start of the Covid-19 pandemic? And what should marketers expect from hot…
Tracking E-Commerce Trends with Pathfinder 23’s Piotr Tomczuk
In the rapidly changing world of e-commerce, understanding how to meet current consumer needs while also monitoring and predicting future…
Pathfinder 23’s Jakub Krysiak on Trends in E-Commerce Design
As online shopping becomes more and more prevalent, e-commerce design plays an increasingly important role in how customers perceive and…
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