Amazon Sponsored Brands Video Brings Static Ads to Life
by: Jeff KirbyAlways exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…
Read more →What Skai’s Retail Media Expansion Means for Brands
by: Jeff KirbyThis has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…
Read more →Kenshoo Rebrands as Skai, Changing Both Name and Mission
by: Jeff KirbyKenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Read more →Are Amazon Infographics a Good Idea?
by: Signe McAdamsWith Amazon Premium A+ upping the game for visual appeal, many brands are turning to Amazon infographics, which have text,…
Read more →Amazon Paid Search and Organic Search Should Work In Unison
by: Jeff KirbyFrom a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
Read more →The Importance of Optimizing Amazon Keywords in Product Listings
by: Jeff KirbyThe perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Read more →Understanding the A9 Amazon Search Algorithm
by: Jeff KirbyAny brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Read more →Amazon Europe Content Strategy: Optimization and Translation
by: Becca ShrevesIn the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…
Read more →Amazon Europe Brand Advice: Best Practices for Advertising and Content
by: Becca ShrevesWhile Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…
Read more →Product Description Word Counts: Why Length Matters for Amazon Content
by: Elizabeth OlmstedLet’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…
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