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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
How to Write Strong Amazon Ads Copy
When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…
Five Mistakes Brands Make When Using Amazon Advertising
Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…
Amazon Retail Readiness: Improve Product Pages to Increase Sales
When an Amazon product page is considered “retail ready,” it means that the page displays every piece of content—including all…
How Augmented Reality Can Enhance Your E-Commerce Presence
No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….
Prime Day 2022 By the Numbers
Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…
Amazon Vendor Central v. Seller Central: What Are the Benefits?
Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…
Why Should E-Commerce Brands Offer Social Shopping Opportunities?
Imagine scrolling through your Instagram, Twitter, Facebook, or Pinterest feed when suddenly there’s a sponsored post that catches your eye….
Creating Data-Driven Content to Keep Brands Competitive with Synthrone
Brands needn’t look far these days to find companies that can provide them with analytics about how much they are…
Why E-Commerce Brands Can’t Ignore Sustainability
As the e-commerce industry continues rapidly expanding, environmental sustainability is becoming a higher and higher priority for companies and consumers…
Preparing for Prime Day 2022: The How, When, and Why
Since its debut in 2015 as a celebration of Amazon’s 20th birthday, the annual Prime Day event has grown year…
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