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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
Ad Campaigns for Voice Search Require a Human Touch
Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…
Competing Against Amazon Private Label Products
Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…
Beyond ROAS: Understanding Amazon Ads Metrics
There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…
How to Write Strong Amazon Ads Copy
When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…
Five Mistakes Brands Make When Using Amazon Advertising
Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…
Amazon Retail Readiness: Improve Product Pages to Increase Sales
When an Amazon product page is considered “retail ready,” it means that the page displays every piece of content—including all…
How Augmented Reality Can Enhance Your E-Commerce Presence
No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….
Prime Day 2022 By the Numbers
Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…
Amazon Vendor Central v. Seller Central: What Are the Benefits?
Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…
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