Blog
We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
Using Sponsored Brands Video Ads to Drive Brand Engagement
For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….
Predicting 2023 E-Commerce Trends
Another year has come and gone, and with its passing, our staff at content26 and colleagues at Brand New Galaxy…
E-commerce Trends from 2022: Our Top Posts from the Year
For many, 2022 brought something of a return to normalcy after a hectic start to the decade. At content26, 2022…
Ad Campaigns for Voice Search Require a Human Touch
Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…
Competing Against Amazon Private Label Products
Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…
Beyond ROAS: Understanding Amazon Ads Metrics
There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…
It’s Never too Early to Start Thinking About Amazon Holiday Advertising
For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…
How to Write Strong Amazon Ads Copy
When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…
Five Mistakes Brands Make When Using Amazon Advertising
Amazon Ads (formerly known as Amazon Marketing Services)Â is an essential search advertising tool for brands to drive targeted traffic to…
Amazon Retail Readiness: Improve Product Pages to Increase Sales
When an Amazon product page is considered “retail ready,” it means that the page displays every piece of content—including all…
Get started
Get a free quote
Ready to improve your sales and boost discoverability on Amazon and other online retail sites? We can help.
