Amazon Paid Search and Organic Search Should Work In Unison
by: Jeff KirbyFrom a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
Read more →The Importance of Optimizing Amazon Keywords in Product Listings
by: Jeff KirbyThe perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Read more →Understanding the A9 Amazon Search Algorithm
by: Jeff KirbyAny brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Read more →Amazon Europe Content Strategy: Optimization and Translation
by: Becca ShrevesIn the world of e-commerce, the product page is your hardest-working salesperson. Online shoppers need content that showcases your product’s…
Read more →Amazon Europe Brand Advice: Best Practices for Advertising and Content
by: Becca ShrevesWhile Amazon has expanded steadily into Europe over the past decade, that expansion has accelerated in recent years and shows…
Read more →Product Description Word Counts: Why Length Matters for Amazon Content
by: Elizabeth OlmstedLet’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…
Read more →Is Amazon Premium A+ Content a Good Idea for Your Brand?
by: Signe McAdamsThere’s no doubt about it: Amazon Premium A+ content can look beautiful. With large images, the option for videos, and…
Read more →Amazon Europe Growth: Recent Expansion and Retail Landscape
by: Becca ShrevesDuring an intense and challenging year for many, Amazon Europe growth during 2020 proves that the online retail giant truly…
Read more →E-commerce Trends from 2020: Our Top Posts from the Year
by: Elizabeth OlmstedWho’s eager to look back on all our fond memories of the past year? Anyone up for reliving the glory…
Read more →Mobile E-commerce: How Great Content Can Boost Your Strategy
by: Douglas MellonAmazon is dominating online product searches and will continue to do so into the foreseeable future as consumers increase their…
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