Blog

Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
image

Ad Campaigns for Voice Search Require a Human Touch

By: Jeff Kirby   |   November 30, 2022

Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…

Read more
image

Competing Against Amazon Private Label Products

By: Jeff Kirby   |   November 16, 2022

Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…

Read more
image

Beyond ROAS: Understanding Amazon Ads Metrics

By: Jeff Kirby   |   October 31, 2022

There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…

Read more
image

It’s Never too Early to Start Thinking About Amazon Holiday Advertising

By: Jeff Kirby   |   October 17, 2022

For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…

Read more
image

How to Write Strong Amazon Ads Copy

By: Elahna Ayson   |   September 26, 2022

When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…

Read more
image

Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

Read more
image

Amazon Retail Readiness: Improve Product Pages to Increase Sales

By: Lauren Stasiak   |   August 18, 2022

When an Amazon product page is considered “retail ready,” it means that the page displays every piece of content—including all…

Read more
image

How Augmented Reality Can Enhance Your E-Commerce Presence

By: Becca Shreves   |   August 11, 2022

No longer just a novelty that brands trot out for attention, augmented reality has savvy brands upgrading their e-commerce presence….

Read more
image

Prime Day 2022 By the Numbers

By: Gemma Wilson   |   August 4, 2022

Whenever a major e-commerce shopping event such as Prime Day comes and goes the first natural follow-up question is: how’d…

Read more
image

Amazon Vendor Central v. Seller Central: What Are the Benefits?

By: Trinity Hartman   |   July 19, 2022

Are your products selling like hotcakes on Amazon? Has an Amazon buyer contacted you about selling via Vendor Central? Are…

Read more
01 / 79