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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and e-commerce strategies for brands that sell online.
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Using Sponsored Brands Video Ads to Drive Brand Engagement

By: Kenichi Sato   |   February 21, 2023

For a few years now, Amazon has been championing the benefits of Sponsored Brands Video ads to Amazon Advertising customers….

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Predicting 2023 E-Commerce Trends

By: Alyssa Sparza   |   January 18, 2023

Another year has come and gone, and with its passing, our staff at content26 and colleagues at Brand New Galaxy…

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E-commerce Trends from 2022: Our Top Posts from the Year

By: Jeff Kirby   |   December 20, 2022

For many, 2022 brought something of a return to normalcy after a hectic start to the decade. At content26, 2022…

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Ad Campaigns for Voice Search Require a Human Touch

By: Jeff Kirby   |   November 30, 2022

Microphones are integrated into all manner of modern everyday devices: mobile phones, smart speakers, and even our cars. The ability…

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Competing Against Amazon Private Label Products

By: Jeff Kirby   |   November 16, 2022

Private label brands have been around for years, so they’re nothing new (think Kirkland brand at Costco), but in the…

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Beyond ROAS: Understanding Amazon Ads Metrics

By: Jeff Kirby   |   October 31, 2022

There are many metrics to pay attention to when managing Amazon Ads campaigns, and it makes sense that most brands…

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It’s Never too Early to Start Thinking About Amazon Holiday Advertising

By: Jeff Kirby   |   October 17, 2022

For years, the trend for holiday shopping has been moving away from in-store purchases and toward e-commerce. According to Deloitte,…

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How to Write Strong Amazon Ads Copy

By: Elahna Ayson   |   September 26, 2022

When searching for a product, customers encounter Amazon Ads on multiple steps of their shopping journey. A sponsored brands banner…

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Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

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Amazon Retail Readiness: Improve Product Pages to Increase Sales

By: Lauren Stasiak   |   August 18, 2022

When an Amazon product page is considered “retail ready,” it means that the page displays every piece of content—including all…

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