Advice for Amazon Sellers

For companies considering taking the plunge into waters, Econsultancy recently published a list of tips for optimizing sales on the e-commerce site. While some of the advice is pretty basic (images are good!), newbies will find good pointers on creating effective product titles, adding search terms, using Fulfillment By Amazon, and the like. The list was compiled from points made by Dan Burnham, ChannelAdvisor’s head of services for Europe, during a recent workshop he gave on Amazon selling.

Content Ping does take issue with Burnham’s notion that product descriptions should be limited to 200 words and should consist of a bulleted list of a few important points. He’s apparently unfamiliar with the Amazon A+ page, which includes the most important features and their respective benefits. Our clients have seen substantial increases in their Amazon sales after deploying A+ pages.

Great Customer Service

While we disagree with the product description part of the equation, Econsultancy hits the nail on the head when pointing out the importance of customer service. Amazon expects new sellers to have the ability to ship products promptly and to offer hassle-free returns.

“On Amazon the buyer is king. It is primarily a software company, so it’s very rigid but means you know what you’re getting into,” Burnham said. “If you say you’re going to do something and you don’t, Amazon is watching and will kick you off.”


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