Developing the right strategy is vital to a successful Amazon Marketing Services (AMS) campaign. But getting there also requires a solid budget to support your campaign. In our first webinar, we shared some common mistakes brands make with AMS. Now we’re back at it again with a focus on AMS budget forecasting.
In our latest AMS webinar, Preston Keaton (SEM Manager) and Sok Kahn (SEM Specialist) discuss effective forecasting and the importance of both qualitative and quantitative data for this process.
Many brands rely heavily on numbers for budget forecasting. Measurable data is essential to the process, but it won’t provide a clear, well-studied forecast on its own. Soft data, like intuition and industry knowledge and trends, can help you interpret the numbers. Together, they bring your budget forecast into sharper focus.
Download this webinar to hear Preston and Sok’s valuable tips for developing a forecasting strategy that will make the most of your AMS dollars.