Quidsi, an Amazon-owned company, has added Vine.com to its roster of specialty e-commerce sites. Vine.com features sustainable, environmentally friendly products within a range of categories, from grocery and household to pets and apparel.
Manufacturers must meet at least one of Vine.com’s “Green Standards,” such as organic, reusable, natural, and water-efficient. The site also offers a shop local page, which allows customers to view products made within 100 miles of a select city.
Vine.com occupies a niche among consumers who want green products and local options. Free two-day shipping for orders over $49 doesn’t hurt, either. We’ll be curious to see how customers respond to shopping on niche sites like Vine.com versus mega-sites such as Amazon. And we’ll be keeping an eye on how Amazon and Vine present products that appear on both sites.
