Alyssa Sparza

Alyssa joined the company in 2016 and now leads both the editorial and marketing teams. She came to content26 with over 5 years of experience in digital marketing & e-commerce. When she’s not working, Alyssa can be found exploring the Midwest with her husband, son, and rescue pup, Auggie.
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As Business Grows, Brands Need to Focus on Improving Amazon B2B Content

By: Alyssa Sparza   |   January 22, 2020

What do forecasters predict as the biggest potential moneymaker for Amazon in the coming years? Retail? Grocery? Entertainment? Surprisingly, some…

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Optimizing Product Pages for Mobile Shopping

By: Alyssa Sparza   |   May 30, 2018

More and more online shoppers are making their purchases on mobile devices. In Q4 of 2017, mobile sales were up…

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Webcollage Mosaic Brings Enhanced Content Elements to the Top of the Page

By: Alyssa Sparza   |   April 5, 2018

Enhanced content is a crucial component of online product pages. But, on a majority of retail sites, it is submerged…

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Content26 Takeaways from IRCE 2017

By: Alyssa Sparza   |   June 14, 2017

I had the chance to attend Internet Retailer’s 2017 Conference and Exhibition in Chicago last week. McCormick Center’s East Building…

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