Augustin Kendall

Cashing In on the ROPO Effect [Link Roundup]

by: Augustin Kendall

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…

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What Does IA Have to Do with Product-Detail Content?

by: Augustin Kendall

The IA Summit was a whirlwind of smart people, smart ideas (see our Twitter roundup for a snapshot), and excellent…

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2015 IA Summit: Twitter Roundup

by: Augustin Kendall

I was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot…

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How Hubba Is Building a Content Bridge: Interview

by: Augustin Kendall

Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….

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Looking for Amazon Vendor Central Help?

by: Augustin Kendall

Every once in a while, we get a call from someone looking for help with their Amazon Vendor Central account….

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ROI, Chunking, and Other Content Marketing Affairs: Interview

by: Augustin Kendall

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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Product Page Credibility, Information & Design: Interview

by: Augustin Kendall

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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The Customer Model of IA & Content Strategy: Interview

by: Augustin Kendall

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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Amazon VC Modules Now Available in Europe

by: Augustin Kendall

Starting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made Vendor Central modules available to vendors. Approximately 85%…

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Avoid the Telephone Game with Content Blueprinting

by: Augustin Kendall

Remember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it…

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