Cashing In on the ROPO Effect [Link Roundup]
by: Augustin KendallCan brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
Read more →What Does IA Have to Do with Product-Detail Content?
by: Augustin KendallThe IA Summit was a whirlwind of smart people, smart ideas (see our Twitter roundup for a snapshot), and excellent…
Read more →2015 IA Summit: Twitter Roundup
by: Augustin KendallI was fortunate enough to attend the 2015 IA Summit in Minneapolis this past weekend. Though I heard a lot…
Read more →How Hubba Is Building a Content Bridge: Interview
by: Augustin KendallContent26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….
Read more →Looking for Amazon Vendor Central Help?
by: Augustin KendallEvery once in a while, we get a call from someone looking for help with their Amazon Vendor Central account….
Read more →ROI, Chunking, and Other Content Marketing Affairs: Interview
by: Augustin KendallWe’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Read more →Product Page Credibility, Information & Design: Interview
by: Augustin KendallWe’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Read more →The Customer Model of IA & Content Strategy: Interview
by: Augustin KendallWe’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Read more →Amazon VC Modules Now Available in Europe
by: Augustin KendallStarting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made Vendor Central modules available to vendors. Approximately 85%…
Read more →Avoid the Telephone Game with Content Blueprinting
by: Augustin KendallRemember the childhood game “telephone”? You come up with a sentence and whisper it to your neighbor, who whispers it…
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