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Dave McCaul

After nine years of working with Fortune 500 companies on their ecommerce content, Dave has a lot to say about UX, mobile design, and effective copywriting. When he’s not on the clock, Dave writes novels, plays piano, and produces feature-length films (not necessarily in that order). Originally from Fargo, North Dakota, Dave plans to die here in Seattle where it’s green and fertile.
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April 18, 2018

Content Chunking with Amazon A+ Content

by: Dave McCaul

It’s no mystery why Amazon Vendors are excited about the new Premium A+ modular design templates. The mobile user experience…

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March 21, 2018

Advice for Working with Amazon Premium A+ Modules

by: Dave McCaul

As the latest innovation to the Amazon product page, Amazon Premium A+ content is piquing the interest of many forward-thinking…

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August 2, 2017

Amazon Makes A+ Mobile Content a Priority

by: Dave McCaul

You may have noticed that Amazon recently moved mobile A+ content out from under the “See More” link to a more…

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September 23, 2015

Creating Smart Content for Consumer Electronics

by: Dave McCaul

Belkin recently published Amazon product pages that leverage Amazon modules to showcase how interconnected products relate across an entire product…

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March 23, 2015

SXSW Interactive: How to Prepare for the Retail Revolution

by: Dave McCaul

Content26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film…

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September 13, 2012

Quick Guide to Product Images

by: Dave McCaul

If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think…

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July 10, 2012

The SanDisk Product Page: A Showcase for Uncluttered Design

by: Dave McCaul

I recently made a case for a minimalist approach to online product detail page designs. Well-designed product pages are essential…

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July 3, 2012

Designing Product Pages: Minimalism Sells

by: Dave McCaul

Imagine this: you’ve spent half your marketing budget on the packaging for your top-selling product. Now you’ve been tasked to…

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June 15, 2012

Content Merchandising Guide to Product Videos

by: Dave McCaul

When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal…

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September 1, 2011

Smartphone Shopping, Negative User Reviews, Puppies and Kittens

by: Dave McCaul

The Consequences of Negative User Reviews The results are in: A recent survey found that nearly 80 percent (four of…

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