Dave McCaul
Content Chunking with Amazon A+ Content
It’s no mystery why Amazon Vendors are excited about the new Premium A+ modular design templates. The mobile user experience…
Advice for Working with Amazon Premium A+ Modules
As the latest innovation to the Amazon product page, Amazon Premium A+ content is piquing the interest of many forward-thinking…
Amazon Makes A+ Mobile Content a Priority
You may have noticed that Amazon recently moved mobile A+ content out from under the “See More” link to a more…
Creating Smart Content for Consumer Electronics
Belkin recently published Amazon product pages that leverage Amazon modules to showcase how interconnected products relate across an entire product…
SXSW Interactive: How to Prepare for the Retail Revolution
Content26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film…
Quick Guide to Product Images
If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think…
The SanDisk Product Page: A Showcase for Uncluttered Design
I recently made a case for a minimalist approach to online product detail page designs. Well-designed product pages are essential…
Designing Product Pages: Minimalism Sells
Imagine this: you’ve spent half your marketing budget on the packaging for your top-selling product. Now you’ve been tasked to…
Content Merchandising Guide to Product Videos
When done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal…
Smartphone Shopping, Negative User Reviews, Puppies and Kittens
The Consequences of Negative User Reviews The results are in: A recent survey found that nearly 80 percent (four of…
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