Content Chunking with Amazon A+ Content
by: Dave McCaulIt’s no mystery why Amazon Vendors are excited about the new Premium A+ modular design templates. The mobile user experience…
Read more →Advice for Working with Amazon Premium A+ Modules
by: Dave McCaulAs the latest innovation to the Amazon product page, Amazon Premium A+ content is piquing the interest of many forward-thinking…
Read more →Amazon Makes A+ Mobile Content a Priority
by: Dave McCaulYou may have noticed that Amazon recently moved mobile A+ content out from under the “See More” link to a more…
Read more →Creating Smart Content for Consumer Electronics
by: Dave McCaulBelkin recently published Amazon product pages that leverage Amazon modules to showcase how interconnected products relate across an entire product…
Read more →SXSW Interactive: How to Prepare for the Retail Revolution
by: Dave McCaulContent26 dipped a toe into the frenzied whirlpool of the 2015 SXSW Interactive Festival. As the SXSW Music and Film…
Read more →Quick Guide to Product Images
by: Dave McCaulIf you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think…
Read more →The SanDisk Product Page: A Showcase for Uncluttered Design
by: Dave McCaulI recently made a case for a minimalist approach to online product detail page designs. Well-designed product pages are essential…
Read more →Designing Product Pages: Minimalism Sells
by: Dave McCaulImagine this: you’ve spent half your marketing budget on the packaging for your top-selling product. Now you’ve been tasked to…
Read more →Content Merchandising Guide to Product Videos
by: Dave McCaulWhen done right, product videos can go a long way towards increasing conversion, raising consumer confidence, and adding a personal…
Read more →Smartphone Shopping, Negative User Reviews, Puppies and Kittens
by: Dave McCaulThe Consequences of Negative User Reviews The results are in: A recent survey found that nearly 80 percent (four of…
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