Elizabeth Olmsted

Preparing for the Future of Alexa Shopping

by: Elizabeth Olmsted

Amazon has had years to develop and fine-tune the user experience of its website. When it comes to Alexa shopping,…

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Apparel Brands Should Invest in Amazon Fashion

by: Elizabeth Olmsted

From physical grocery stores to voice-powered shopping, Amazon is singing to the tune of “Anything you can do, I can…

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Walmart Digital Advertising Moves In-House

by: Elizabeth Olmsted

According to the Wall Street Journal, Walmart digital advertising is moving in-house. Though the retailer previously offered online ad services…

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Great Content is the Foundation of Your Amazon Marketing Strategy

by: Elizabeth Olmsted

Great content is not a treat (like a massage after a workout). For any brand serious about selling on Amazon,…

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Ecommerce Trends from 2018: Our Top 10 Resources From the Year

by: Elizabeth Olmsted

Before launching into a new year, we at content26 are pausing to bring you our most-loved content from the past…

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Essential vs. Enhanced Ecommerce Product Content

by: Elizabeth Olmsted

Getting the most effective ecommerce product content on each of your product pages to each online retailer may be an…

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Amazon Grocery Reach Expands

by: Elizabeth Olmsted

As calendars and bellies fill to the brim during the holiday season, more and more folks will be looking to…

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Hershey’s Kit Kat Product Page is Spooky Good

by: Elizabeth Olmsted

This Halloween, we want to spotlight some delicious-looking enhanced content. We’ve previously featured pages from Prismacolor, Moen, and Calphalon, and…

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Amazon Advertising Growth: What Brands Need to Know

by: Elizabeth Olmsted

Google’s Eric Schmidt said in 2014 that Amazon was the company’s biggest competitor, and his premonition is becoming more prescient…

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Amazon Prepares for Growth with “Amazon Advertising” Name Change

by: Elizabeth Olmsted

In a blog post last week, Amazon announced a new name for their fast-growing advertising business. Say goodbye to the…

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