Elizabeth Olmsted

Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.
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Walmart Digital Advertising Moves In-House

By: Elizabeth Olmsted   |   March 6, 2019

According to the Wall Street Journal, Walmart digital advertising is moving in-house. Though the retailer previously offered online ad services…

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Great Content is the Foundation of Your Amazon Marketing Strategy

By: Elizabeth Olmsted   |   January 2, 2019

Great content is not a treat (like a massage after a workout). For any brand serious about selling on Amazon,…

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Ecommerce Trends from 2018: Our Top 10 Resources From the Year

By: Elizabeth Olmsted   |   December 13, 2018

Before launching into a new year, we at content26 are pausing to bring you our most-loved content from the past…

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Essential vs. Enhanced Ecommerce Product Content

By: Elizabeth Olmsted   |   December 5, 2018

Getting the most effective ecommerce product content on each of your product pages to each online retailer may be an…

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Amazon Grocery Reach Expands

By: Elizabeth Olmsted   |   November 14, 2018

As calendars and bellies fill to the brim during the holiday season, more and more folks will be looking to…

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Hershey’s Kit Kat Product Page is Spooky Good

By: Elizabeth Olmsted   |   October 30, 2018

This Halloween, we want to spotlight some delicious-looking enhanced content. We’ve previously featured pages from Prismacolor, Moen, and Calphalon, and…

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Amazon Advertising Growth: What Brands Need to Know

By: Elizabeth Olmsted   |   September 26, 2018

Google’s Eric Schmidt said in 2014 that Amazon was the company’s biggest competitor, and his premonition is becoming more prescient…

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Amazon Prepares for Growth with “Amazon Advertising” Name Change

By: Elizabeth Olmsted   |   September 12, 2018

In a blog post last week, Amazon announced a new name for their fast-growing advertising business. Say goodbye to the…

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Amazon Alexa and Branded Search

By: Elizabeth Olmsted   |   September 4, 2018

Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…

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Standout Content for Amazon Kitchen and Bath

By: Elizabeth Olmsted   |   January 3, 2018

The home and kitchen categories on Amazon have each seen about a 25 percent year-over-year increase, meaning Amazon is a platform…

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