Elizabeth Olmsted

Start Preparing Now for Amazon Prime Day

by: Elizabeth Olmsted

Amazon’s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on…

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New Changes Demand a Review of Your Amazon Content Strategy

by: Elizabeth Olmsted

In the ever-evolving world of online content, it’s easy for complacent brands to be left in the dust. Recently, Amazon…

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Spearfishers, Netcasters, and Social Media

by: Elizabeth Olmsted

The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…

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Hook Spearfishers and Netcasters with Your Product Pages

by: Elizabeth Olmsted

Spearfishers and netcasters search and interact with product information differently, but both are on the consumer decision journey and therefore…

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Amazon Product Page Infographic: Creating an A+ Page

by: Elizabeth Olmsted

We are presenting you with an infographic highlighting the most important components of an enhanced Amazon product page. Amazon refers…

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Appealing Meta Descriptions: A Story of Storefronts

by: Elizabeth Olmsted

At content26, we focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with…

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Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers

by: Elizabeth Olmsted

With numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their…

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How Social Reviews Will Change the Retail Landscape

by: Elizabeth Olmsted

Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…

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Leave Mobile in the Dust

by: Elizabeth Olmsted

These days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out…

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Spearfishers, Netcasters, and Product Pages

by: Elizabeth Olmsted

I’m about to give you an explanation of spearfishing, netcasting, and social media, but before I begin, I’d like to…

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