Amazon Product Page Infographic: Creating an A+ Page
by: Elizabeth OlmstedWe are presenting you with an infographic highlighting the most important components of an enhanced Amazon product page. Amazon refers…
Read more →Appealing Meta Descriptions: A Story of Storefronts
by: Elizabeth OlmstedAt content26, we focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with…
Read more →Philips Sonicare Case Study: Quickly and Effectively Creating Content for Multiple Retailers
by: Elizabeth OlmstedWith numerous websites in the online marketplace, companies who sell online need easy ways to manage content on all their…
Read more →How Social Reviews Will Change the Retail Landscape
by: Elizabeth OlmstedReviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Read more →Leave Mobile in the Dust
by: Elizabeth OlmstedThese days, since it seems like everyone has the Internet in their pockets or soon will, companies are rolling out…
Read more →Spearfishers, Netcasters, and Product Pages
by: Elizabeth OlmstedI’m about to give you an explanation of spearfishing, netcasting, and social media, but before I begin, I’d like to…
Read more →Why You Should Offer Your Consumers a Social Login
by: Elizabeth OlmstedIt’s a little like the chicken and the egg, except that us e-commerce folk have to decide: allow consumers to…
Read more →Will Amazon Get Into the F-Commerce Business?
by: Elizabeth OlmstedFacebook has been pegged–by us and many others–as a potential competitor to Amazon. But what if Amazon secures a place…
Read more →Showdown: Best Buy vs. Amazon and How the Brick-and-Mortar Can Still Win
by: Elizabeth OlmstedWhile we may not yet be in the age of robots that clean up our messes or retina-engaged advertising, there’s…
Read more →How to Keep Consumers Engaged & Increase Their Value Over Time
by: Elizabeth OlmstedWhen it comes to fixing things, I try to live my life by this simple rule: if it doesn’t move…
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