Elizabeth Olmsted

Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.
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Our Top 10 Ecommerce Resources from 2017

By: Elizabeth Olmsted   |   December 27, 2017

And just like that, another year is coming to a close. As we wrap up 2017, we’re taking a moment…

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Unilever Case Study: A History of Success with Amazon Content

By: Elizabeth Olmsted   |   November 29, 2017

When Unilever and content26 began their partnership in 2012, the consumer packaged goods giant was among the leaders in its…

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Augmented Reality Shopping has Potential with Amazon AR View

By: Elizabeth Olmsted   |   November 22, 2017

From digital assistant Alexa to its marketing efforts with AMS, Amazon is clearly not only a leader in online retail…

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Toys R Us Content Gets a New Look in Website Overhaul despite Bankruptcy

By: Elizabeth Olmsted   |   September 20, 2017

As online shopping continues to rise in importance, one retailer that was lagging behind is Toys R Us. The huge…

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Bai Case Study: Using AMS for Brand Awareness

By: Elizabeth Olmsted   |   August 30, 2017

As an up-and-coming beverage brand, Bai has been working with content26 on driving brand awareness and sales through Amazon Marketing…

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Newell Brands Case Study: Reaching Ecommerce Goals with Product Content and AMS

By: Elizabeth Olmsted   |   August 20, 2017

In early 2016, Newell Brands partnered with content26 to improve online content for its brands. The company expects ecommerce to…

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Start Preparing Now for Amazon Prime Day

By: Elizabeth Olmsted   |   April 19, 2017

Amazon’s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on…

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New Changes Demand a Review of Your Amazon Content Strategy

By: Elizabeth Olmsted   |   March 15, 2017

In the ever-evolving world of online content, it’s easy for complacent brands to be left in the dust. Recently, Amazon…

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Spearfishers, Netcasters, and Social Media

By: Elizabeth Olmsted   |   March 21, 2016

The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…

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Hook Spearfishers and Netcasters with Your Product Pages

By: Elizabeth Olmsted   |   November 24, 2014

Spearfishers and netcasters search and interact with product information differently, but both are on the consumer decision journey and therefore…

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