Elizabeth Olmsted
Our Top 10 Ecommerce Resources from 2017
And just like that, another year is coming to a close. As we wrap up 2017, we’re taking a moment…
Unilever Case Study: A History of Success with Amazon Content
When Unilever and content26 began their partnership in 2012, the consumer packaged goods giant was among the leaders in its…
Augmented Reality Shopping has Potential with Amazon AR View
From digital assistant Alexa to its marketing efforts with AMS, Amazon is clearly not only a leader in online retail…
Toys R Us Content Gets a New Look in Website Overhaul despite Bankruptcy
As online shopping continues to rise in importance, one retailer that was lagging behind is Toys R Us. The huge…
Bai Case Study: Using AMS for Brand Awareness
As an up-and-coming beverage brand, Bai has been working with content26 on driving brand awareness and sales through Amazon Marketing…
Newell Brands Case Study: Reaching Ecommerce Goals with Product Content and AMS
In early 2016, Newell Brands partnered with content26 to improve online content for its brands. The company expects ecommerce to…
Start Preparing Now for Amazon Prime Day
Amazon’s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on…
New Changes Demand a Review of Your Amazon Content Strategy
In the ever-evolving world of online content, it’s easy for complacent brands to be left in the dust. Recently, Amazon…
Spearfishers, Netcasters, and Social Media
The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…
Hook Spearfishers and Netcasters with Your Product Pages
Spearfishers and netcasters search and interact with product information differently, but both are on the consumer decision journey and therefore…
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