Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?
by: Jeff KirbyContent26 is proud to be an inaugural member of the Amazon Advertising Partner Network, “A global community of agencies and…
Read more →Success in E-Business: Rethinking the Client-Agency Relationship with Lucie Dessarts
by: Jeff KirbyFor many fast-moving consumer goods (FMCG) companies that focus primarily on brick-and-mortar retail, e-business remains largely uncharted territory. Both e-business…
Read more →Amazon Sponsored Brands Video Brings Static Ads to Life
by: Jeff KirbyAlways exploring new ways to catch the attention of shoppers, Amazon launched Amazon Sponsored Brands Video in full in 2020…
Read more →What Skai’s Retail Media Expansion Means for Brands
by: Jeff KirbyThis has been a big year for Skai, known as Kenshoo prior to its rebranding in June 2021. In addition…
Read more →Kenshoo Rebrands as Skai, Changing Both Name and Mission
by: Jeff KirbyKenshoo, long a well-known company in the world of search, social advertising, and retail media advertising, has rebranded as Skai,…
Read more →Amazon Paid Search and Organic Search Should Work In Unison
by: Jeff KirbyFrom a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
Read more →The Importance of Optimizing Amazon Keywords in Product Listings
by: Jeff KirbyThe perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Read more →Understanding the A9 Amazon Search Algorithm
by: Jeff KirbyAny brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Read more →CPG Retailers Expand Online Grocery Advertising Platforms
by: Jeff KirbyCOVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Read more →Amazon Sponsored Display Ads Are Replacing Product Display Ads
by: Jeff KirbyAmazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
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