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Jeff Kirby

Jeff worked at content26 headquarters in Seattle for 5 years as a content and production specialist before deciding to take off and see the world in 2015. He now contributes to content26 as a freelance writer when he's not searching for the perfect döner kebab.
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February 6, 2019

The Importance of Amazon Titles

by: Jeff Kirby

Just as it is in everyday life, you only get one chance to make a good first impression when selling…

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November 21, 2018

Amazon Adds 360 Image Capabilities for New Categories

by: Jeff Kirby

Though the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…

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October 24, 2018

It’s Never too Early to Start Thinking About Amazon Holiday Advertising

by: Jeff Kirby

The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…

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October 17, 2018

The Definitive Guide to Amazon Advertising

by: Jeff Kirby

Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…

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October 11, 2018

Vlog26: An Insider’s Look at Amazon Strategy

by: Jeff Kirby

There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…

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August 22, 2018

The Benefits of Using Amazon Advertising and Amazon DSP in Tandem

by: Jeff Kirby

What would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…

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August 8, 2018

Measuring the Success of Amazon DSP Campaigns

by: Jeff Kirby

Amazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…

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July 24, 2018

A Look Back on Amazon Prime Day 2018

by: Jeff Kirby

Amazon Prime Day is now a legitimate international shopping holiday in the same vein as Black Friday and Cyber Monday….

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June 13, 2018

How to Prepare for Prime Day 2018

by: Jeff Kirby

Prime Day is coming up again in July, giving brands a golden opportunity to take advantage of increased sales during…

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June 6, 2018

The Updated content26 Guide to Creating Amazon A+ Content

by: Jeff Kirby

As Amazon continues to grow in influence not only as a retailer but also as a search engine, it’s important…

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