Jeff Kirby

Amazon Sponsored Display Ads Are Replacing Product Display Ads

by: Jeff Kirby

Amazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…

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Amazon Brand Analytics Dashboard Brings Expanded Metrics to Vendor Central

by: Jeff Kirby

Good news for brands on Vendor Central: Starting April 1, every seller with an Amazon Brand Registry will have access…

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Amazon Advertising Predictions for 2020

by: Jeff Kirby

Another year has passed, and as we look back on how ecommerce changed in 2019, we can attempt to look…

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Beyond ROAS: Understanding Amazon Advertising Metrics

by: Jeff Kirby

There are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…

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Optimizing the Amazon Product Description

by: Jeff Kirby

Of the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…

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New Study Finds Amazon DSP Overtaking Google

by: Jeff Kirby

Advertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…

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The Importance of Amazon Titles

by: Jeff Kirby

Just as it is in everyday life, you only get one chance to make a good first impression when selling…

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Amazon Adds 360 Image Capabilities for New Categories

by: Jeff Kirby

Though the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…

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It’s Never too Early to Start Thinking About Amazon Holiday Advertising

by: Jeff Kirby

The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…

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The Definitive Guide to Amazon Advertising

by: Jeff Kirby

Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…

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