CPG Retailers Expand Online Grocery Advertising Platforms
by: Jeff KirbyCOVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Read more →Amazon Sponsored Display Ads Are Replacing Product Display Ads
by: Jeff KirbyAmazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
Read more →Amazon Brand Analytics Dashboard Brings Expanded Metrics to Vendor Central
by: Jeff KirbyGood news for brands on Vendor Central: Starting April 1, every seller with an Amazon Brand Registry will have access…
Read more →Amazon Advertising Predictions for 2020
by: Jeff KirbyAnother year has passed, and as we look back on how ecommerce changed in 2019, we can attempt to look…
Read more →Beyond ROAS: Understanding Amazon Advertising Metrics
by: Jeff KirbyThere are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…
Read more →Optimizing the Amazon Product Description
by: Jeff KirbyOf the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…
Read more →New Study Finds Amazon DSP Overtaking Google
by: Jeff KirbyAdvertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
Read more →The Importance of Amazon Titles
by: Jeff KirbyJust as it is in everyday life, you only get one chance to make a good first impression when selling…
Read more →Amazon Adds 360 Image Capabilities for New Categories
by: Jeff KirbyThough the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…
Read more →It’s Never too Early to Start Thinking About Amazon Holiday Advertising
by: Jeff KirbyThe trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…
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