Beyond ROAS: Understanding Amazon Advertising Metrics
by: Jeff KirbyThere are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…
Read more →Optimizing the Amazon Product Description
by: Jeff KirbyOf the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…
Read more →New Study Finds Amazon DSP Overtaking Google
by: Jeff KirbyAdvertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
Read more →The Importance of Amazon Titles
by: Jeff KirbyJust as it is in everyday life, you only get one chance to make a good first impression when selling…
Read more →Amazon Adds 360 Image Capabilities for New Categories
by: Jeff KirbyThough the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…
Read more →It’s Never too Early to Start Thinking About Amazon Holiday Advertising
by: Jeff KirbyThe trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…
Read more →The Definitive Guide to Amazon Advertising
by: Jeff KirbyAmazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…
Read more →Vlog26: An Insider’s Look at Amazon Strategy
by: Jeff KirbyThere are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…
Read more →The Benefits of Using Amazon Advertising and Amazon DSP in Tandem
by: Jeff KirbyWhat would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…
Read more →Measuring the Success of Amazon DSP Campaigns
by: Jeff KirbyAmazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…
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