Jeff Kirby

Just as it is in everyday life, you only get one chance to make a good first impression when selling…

Though the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…

The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…

Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…

There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…

What would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…

Amazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…

Amazon Prime Day is now a legitimate international shopping holiday in the same vein as Black Friday and Cyber Monday….

Prime Day is coming up again in July, giving brands a golden opportunity to take advantage of increased sales during…

As Amazon continues to grow in influence not only as a retailer but also as a search engine, it’s important…