Amazon Paid Search and Organic Search Should Work In Unison
by: Jeff KirbyFrom a customer perspective, looking for a product on Amazon is straightforward: Type the words describing what you’re after into…
Read more →The Importance of Optimizing Amazon Keywords in Product Listings
by: Jeff KirbyThe perfect Amazon product listing will always be a delicate balance of form and function. Choosing useful Amazon keywords is…
Read more →Understanding the A9 Amazon Search Algorithm
by: Jeff KirbyAny brand hoping to improve its Amazon search ranking needs to be familiar with the site’s proprietary search algorithm: A9….
Read more →CPG Retailers Expand Online Grocery Advertising Platforms
by: Jeff KirbyCOVID-19 has fundamentally changed the way all Americans live their lives, and the legitimate fear of public spaces that has…
Read more →Amazon Sponsored Display Ads Are Replacing Product Display Ads
by: Jeff KirbyAmazon is currently in the beta process of phasing out traditional Product Display ads and replacing them with a newly…
Read more →Amazon Brand Analytics Dashboard Brings Expanded Metrics to Vendor Central
by: Jeff KirbyGood news for brands on Vendor Central: Starting April 1, every seller with an Amazon Brand Registry will have access…
Read more →Amazon Advertising Predictions for 2020
by: Jeff KirbyAnother year has passed, and as we look back on how ecommerce changed in 2019, we can attempt to look…
Read more →Beyond ROAS: Understanding Amazon Advertising Metrics
by: Jeff KirbyThere are a lot of Amazon Advertising metrics to pay attention to when managing campaigns, and it makes sense that…
Read more →Optimizing the Amazon Product Description
by: Jeff KirbyOf the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…
Read more →New Study Finds Amazon DSP Overtaking Google
by: Jeff KirbyAdvertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…
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