Jeff Kirby

Of the three types of “basic” content, the Amazon product description is often the most overlooked by brands. Product titles…

Advertising is the fastest growing segment of Amazon’s business, and a recent study has Amazon DSP leapfrogging Google as the…

Just as it is in everyday life, you only get one chance to make a good first impression when selling…

Though the world of ecommerce is always innovating and evolving, at its heart much of online shopping is simply trying…

The trend for holiday shopping is clearly moving away from in-store purchases and towards ecommerce. In the 2017 holiday season,…

Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…

There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…

What would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…

Amazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…

Amazon Prime Day is now a legitimate international shopping holiday in the same vein as Black Friday and Cyber Monday….