AMS Solidifies Amazon as a Marketing Platform
by: Mark WhiteFor over 12 years, content26 has worked with a wide range of businesses, from small start-ups to Fortune 100 manufactures,…
Read more →The Introduction: The Seven-Second (P)itch
by: Mark WhiteArguably, the most important enhanced content you create for your product page is the first 150 or so words. If…
Read more →Three Keys to a Successful Ecommerce Digital Transformation
by: Mark WhiteToday’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s…
Read more →Four Takeaway Quotes from the CPG Summit 2015
by: Mark WhiteIf the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…
Read more →Four Reasons Why Amazon is the New Google and What this Means for Brands
by: Mark WhiteAs some of you may already know from our announcement just a few weeks ago, I’ll be presenting at the Online &…
Read more →Update on Our Research Partnership with the UW Center for Sales & Marketing Strategy
by: Mark WhiteIn a recent post on LinkedIn’s Pulse, I announced our research partnership with the Center for Sales and Marketing Strategy…
Read more →4 Takeaways from the Answers Summit
by: Mark WhiteThis past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com….
Read more →Consumer Decision Journey: Decline of the Funnel
by: Mark WhiteThat the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…
Read more →Content Merchandising: An Evolving Definition
by: Mark WhiteAt content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
Read more →What’s in the Box, Mr. Brown?
by: Mark WhiteIncreasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question…
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