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Mark White

Mark is a founding member and partner of content26. He has worked in publishing and online media since 1999. He lives in Seattle with his family, Tamara, Cassandra and Lucas. He has spoken at Cleveland Research Company Ecommerce Forum, My Digital Shelf Online and Digital Grocery Summit, and Gilbane Digital Content Conference. You can connect with him on Twitter @mwhitec26.
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January 24, 2018

AMS Solidifies Amazon as a Marketing Platform

by: Mark White

For over 12 years, content26 has worked with a wide range of businesses, from small start-ups to Fortune 100 manufactures,…

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October 13, 2016

The Introduction: The Seven-Second (P)itch

by: Mark White

Arguably, the most important enhanced content you create for your product page is the first 150 or so words. If…

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April 13, 2016

Three Keys to a Successful Ecommerce Digital Transformation

by: Mark White

Today’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s…

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November 11, 2015

Four Takeaway Quotes from the CPG Summit 2015

by: Mark White

If the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…

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November 4, 2015

Four Reasons Why Amazon is the New Google and What this Means for Brands

by: Mark White

As some of you may already know from our announcement just a few weeks ago, I’ll be presenting at the Online &…

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October 21, 2015

Update on Our Research Partnership with the UW Center for Sales & Marketing Strategy

by: Mark White

In a recent post on LinkedIn’s Pulse, I announced our research partnership with the Center for Sales and Marketing Strategy…

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May 22, 2015

4 Takeaways from the Answers Summit

by: Mark White

This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com….

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September 30, 2014

Consumer Decision Journey: Decline of the Funnel

by: Mark White

That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…

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September 22, 2014

Content Merchandising: An Evolving Definition

by: Mark White

At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…

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September 2, 2014

What’s in the Box, Mr. Brown?

by: Mark White

Increasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question…

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