Mark White
AMS Solidifies Amazon as a Marketing Platform
For over 12 years, content26 has worked with a wide range of businesses, from small start-ups to Fortune 100 manufactures,…
The Introduction: The Seven-Second (P)itch
Arguably, the most important enhanced content you create for your product page is the first 150 or so words. If…
Three Keys to a Successful Ecommerce Digital Transformation
Today’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s…
Four Takeaway Quotes from the CPG Summit 2015
If the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…
Four Reasons Why Amazon is the New Google and What this Means for Brands
As some of you may already know from our announcement just a few weeks ago, I’ll be presenting at the Online &…
Update on Our Research Partnership with the UW Center for Sales & Marketing Strategy
In a recent post on LinkedIn’s Pulse, I announced our research partnership with the Center for Sales and Marketing Strategy…
4 Takeaways from the Answers Summit
This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com….
Consumer Decision Journey: Decline of the Funnel
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
What’s in the Box, Mr. Brown?
Increasing consumer confidence is one of the primary objectives you should strive for when developing product-page content. There’s no question…
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