Preston Keaton

Preston joined content26 in 2016. Prior to joining the team, he worked in digital marketing for nearly 10 years with a focus on SEM marketing. When he’s not busy optimizing campaigns, he has his hands full with his two little boys, Tyson and Cooper!
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Five Mistakes Brands Make When Using Amazon Advertising

By: Preston Keaton   |   September 15, 2022

Amazon Ads (formerly known as Amazon Marketing Services) is an essential search advertising tool for brands to drive targeted traffic to…

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Don’t Get Left Behind: Amazon SEM is Essential

By: Preston Keaton   |   January 17, 2018

Brands rely on SEM Managers to drive traffic and maximize ROI for advertising campaigns. To do this, SEM Managers are…

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Is Your Agency Getting the Most of Amazon Marketing Services?

By: Preston Keaton   |   July 13, 2017

Devising a successful Amazon marketing strategy can be more like turning a flywheel than launching a rocket. Today, Amazon is…

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Amazon SEO: How It Differs from Google

By: Preston Keaton   |   July 21, 2016

For product searches, Amazon is the new Google. Before purchasing a product, 38% of consumers start their search on Amazon…

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How Does Amazon Marketing Services Work?

By: Preston Keaton   |   July 6, 2016

Amazon Marketing Services (AMS) promises to drive sales by making your products stand out from their competitors, but how does…

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What is Amazon Marketing Services (AMS)?

By: Preston Keaton   |   June 15, 2016

With over 480 million products for sale on Amazon in the United States, brands need a way to stand out…

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